The latest martech news today Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has been selected to provide localized marketing and print production services to TWO MEN AND A TRUCK®, the nation’s largest franchised moving company. Martech
TWO MEN AND A TRUCK will implement Vya’s marketing resource management system and print production services to efficiently print, fulfill, and track localized marketing materials, making it easier for franchisees to execute marketing campaigns at the local level. Franchisees will benefit from access to the user-friendly Vya system which enables:
- Print production and execution, including customization and printing of approved branded marketing materials, such as flyers, brochures, business cards, postcards, posters, yard signs and more.
- Support for campaigns, including printed items, downloadable materials (flyers, videos and photos), and web banners for TWO MEN AND A TRUCK’s “Why Call” campaign, which highlights why customers should choose the moving company.
- Franchisee training and ongoing support from a designated Vya account manager
“The mission of TWO MEN AND A TRUCK is to continuously strive to exceed our customers’ expectations in value and a high standard of satisfaction,” said Dawn Kroeger, Marketing and Communications Director, TWO MEN AND A TRUCK. “With its knowledgeable, efficient and service-minded team and cost-effective, easy-to-navigate system, Vya shares our core values and is the perfect fit for the way our franchise system operates.”
The Vya system is designed to scale with the marketing resource management needs of franchise organizations like TWO MEN AND A TRUCK, which has grown from an after-school business for two high school boys, to a global franchise organization with more than 380 locations worldwide. In 2019, the company began operating in 44 states, with additional growth expected in the United States, Canada, Ireland and the United Kingdom.
“We’re excited for the opportunity to work with TWO MEN AND A TRUCK, a successful franchise organization that has been committed to delivering the highest level of customer service for more than 30 years,” said Kandi O’Connor, COO, Vya. “We look forward to helping their busy franchisees efficiently execute local marketing campaigns that will help them grow their business.”
TWO MEN AND A TRUCK’s franchisees recently had the opportunity to learn more about the new localized marketing systems available to them during training sessions at the company’s 2019 Frontline Annual Meeting.