Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County
Content Marketing

Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing EY today announced that CEO Peter Nguyen of Ad Exchange Group, … 0
Clear Software Announces Series A Round
Content & Experience, Marketing Automation, Uncategorized

Clear Software Announces Series A Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, today announced … 0
Zeropark introduces AI-powered ad campaign optimization
Display & Programmatic Advertising

Zeropark introduces AI-powered ad campaign optimization

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial … 0
Sailthru Named to Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms
Mobile Marketing

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, today announces it has been named to Gartner’s … 0
Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising
Display & Programmatic Advertising

Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising

Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised several million dollars from SB … 0
Interviews

Interview with CMO, Blis – Diane Perlman

  ” The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already … 0
digital marketing
Data Management, iPaaS, Cloud/Data Integration & Tag Management

CHALLENGES OF AN ALL-IN-ALL DIGITAL LAYOUT

Since the arrival of the cutting edge marketing, Marketers have longed for having the capacity to see precisely which battles … 0
social media marketing
Social & Relationships, Social Media Marketing & Monitoring

Going Beyond With AndBeyond.Media

AndBeyond.Media, the world’s leading on-demand digital media group serving over 1 billion MM ad experiences has made a remarkable beginning … 0
ecommerce
Commerce & Sales, Retail, Proximity & IoT Marketing

eToro Adds IOTA to Expanding List of Cryptoassets

Brings total number of cryptoassets available on the platform to 12 Move comes as investors increasingly seek to diversify  eToro, … 0
blockchain
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Hyperion’s mapping system aims to revolutionize how maps are made – and monetized

Hyperion, an open blockchain-based mapping architecture, has ambitious plans to fundamentally transform how maps are made – and how the … 0
lead generation
Content & Experience, Content Marketing

Investoo Group Appoints Jamie Beadle as Chief Operating Officer

Investoo Group is happy to announce the appointment of Jamie Beadle as Chief Operating Officer. Jamie will lead the operational delivery of … 0
mobile apps mobile marketing
Content & Experience, Mobile Apps

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Gracenote®, a Nielsen company (NYSE : NLSN ), announced a new Mobile Video Analytics solution aimed at providing visibility into the quality … 0
market data business intelligence
Uncategorized

MarketCast, Insight Strategy Group, And Fizziology Unite Under One Banner As MarketCast Group

MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the … 0
experiental marketing
Audience/Marketing Data & Data Enhancement, Data Management

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients … 0
Content & Experience, Email Marketing

fishbat, offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include … 0
mobile marketing
Content & Experience, Mobile Apps

CellPoint Mobile Grows its Sales Team in Asia-Pacific

CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline and travel sectors, announces the hire … 0
digital marketing and consumer marketing
Audience/Marketing Data & Data Enhancement, Data Management

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper. … 0
Market intelligence
Content & Experience, Marketing Automation

Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer

Nintex today announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, … 0
martech
Print

PowerPost Named to Top 10 MarTech Startups – 2018

PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost … 0
customer engagement
Customer Data Platform, Data Management

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an … 0
Voicify LLC receives investment from Martech Ventures to accelerate growth, geographic expansion, and product development
Content & Experience, Marketing Automation

Voicify LLC receives investment from Martech Ventures to accelerate growth

Voicify (www.voicify.com), a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With … 0
blockchain
Content & Experience, Marketing Automation

BLOCKCHAIN – THE NEXT BIGGIE ON THE MARTECH AND ADTECH BLOCK!

Blockchain innovation bolsters Bitcoin and may prompt monetary grievances. Be that as it may, the blockchain is upsetting something beyond … 0
martech
Audience/Marketing Data & Data Enhancement, Data Management

Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six … 0
market intelligence
Data Management, Marketing Analytics, Performance & Attribution

DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership

VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its … 0
SaaS Marketing Technology Firm RevJet Reveals $30 Million in Total Funding
Advertising & Promotion, Display & Programmatic Advertising

RevJet Reveals $30 Million in Total Funding

RevJet, creator of the “Ad Experience Platform” powering digital marketing creative experiences for Fortune 500 marketers, today announced completion of its $21 millionSeries A Financing … 0
Interviews

Interview with CEO and Co-Founder, Brandtotal – Alon Leibovich

  “Martech solutions are proliferating, which will become increasingly confusing to companies looking for solutions due to the array of … 0
MarTech and AdTech Application Dominance in the next 12 – 18 Months
Guest Blogs

MarTech and AdTech Application Dominance in the next 12 – 18 Months

Think Big. Start Small. Fail Fast. There has been plenty of hype you hear today in the media about Artificial … 0
mobile marketing
Advertising & Promotion, Mobile Marketing

CITCON Launches Mobile Payment Service at Mall of America® to Welcome Chinese Consumers

CITCON, the leading cross-border mobile payment and marketing company announced today its partnership with Mall of America®, the nation’s largest entertainment … 0
market research
Print

MarketsandMarkets™ Announces Addition of Leaders to its Growing Global Management Team

MarketsandMarkets™, the world’s largest revenue impact research and advisory firm focused on high-growth niche markets, today announced the appointments of … 0
social media marketing
Social Media Marketing & Monitoring

MSR Communications Announces Three Big Wins In Q2

MSR Communications, a boutique public relations and social marketing firm that offers award-winning communications management services to technology, B2B and … 0
marketing automation
Content & Experience, Marketing Automation

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power … 0
data driven marketing
Audience/Marketing Data & Data Enhancement, Data Management

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, … 0
Interviews

Interview with VP- Marketing of George P Johnson – Scott Kellner

“As a lifelong marketer, I recognized a trend: traditional marketing tactics like advertising and digital marketing, relied on interruptive delivery” … 0
display advertising
Advertising & Promotion, Display & Programmatic Advertising

fishbat, Internet Marketing Agency, Discusses Why Businesses Should Consider Display Advertising

As part of their commitment to helping companies tackle marketing from all possible angles, internet marketing agency fishbat discusses why businesses should … 0
martech
Print

I-ON Communications Corp. Announces a revamped board of members commitee

I-ON Communications, Ltd. (“I-ON” or the “Company”) (OTCQB: IONI), www.i-on.net, a Seoul, South Korea based global enterprise software company focuses on delivering leading CMS and … 0
Audience/Marketing Data & Data Enhancement, Data Management

Infogroup Hires Tony Marlow as Chief Marketing Officer

Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is … 0
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

InsightSquared Announces Expansion Into Marketing Analytics

InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics … 0
Interviews

Interview with CMO, Plattar – Andre Selton

  “I might be biased, but I certainly think that Augmented Reality (AR) within the Extended Reality (XR) spectrum will … 0
CRM
CRM, Social & Relationships

APEX Technologies President Tiger Yang Selected By Forbes as 30 Under 30

Forbes China has selected President and Chief Operating Officer of APEX Technologies, Tiger Yang, as 30 Under 30 for 2018.  APEX … 0
B2B
Audience/Marketing Data & Data Enhancement, Data Management

Technekes And XSInc Form New Company – TKXS

Technekes LLC and XSInc announced today the completion of their merger into a new technology and data-driven business, TKXS. After … 0
Content & Experience, Content Marketing

Zee Jay Digital Launches Unified Marketing Transformation™ Framework

Zee Jay Digital today announced the launch of its Unified Marketing Transformation™ framework, a tool that helps chief marketing officers define the … 0
VIDEO ADVERTISING
Advertising & Promotion, Video Advertising

SRAXmd Announces Closing of Asset Purchase

SRAXmd, a leading healthcare focused ad-tech marketing company, announced that a controlling stake in its business has been sold to … 0
communication strategic
Customer Experience, Service & Success, Social & Relationships

HL Group names Steven DeLuca President and Chief Marketing Officer

HL Group, a strategic communications and marketing firm, today announced that it has appointed Steven DeLuca to President and Chief Marketing Officer. … 0
oracle marketing automation
Content & Experience, Marketing Automation

Oracle Bronto Receives 2018 Best Place to Work Honor by Triangle Business Journal

Oracle Bronto, a leading cloud-based email marketing automation platform, today announced it has been named one of the Best Places to … 0
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

Information Builders Announces Strong Customer Success and Growth in Q2 2018

Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today announced strong continued momentum through Q2 2018. … 0
Fermenters Market Worth $1.69 Billion by 2023
Marketing Analytics, Performance & Attribution

Fermenters Market Worth $1.69 Billion by 2023

The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode … 0
Kuliza Unveils the New Brand Identity of its Flagship Lending Product
Interactive Content

Kuliza Unveils the New Brand Identity of its Flagship Lending Product

Kuliza, a leading software company that powers digital business for financial enterprises, rebrands its former flagship product, Digital Lending Suite … 0
Why GDPR is a Blessing in Disguise for Event Marketers
Guest Blogs

Why GDPR is a Blessing in Disguise for Event Marketers

If you’re a marketer, you’ve probably had the date May 25, 2018 ingrained in your mind (likely in huge, flashing … 0
marketing automation
Content & Experience, Content Marketing

Gladson Launches Product Data Transparency Solution

Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today … 0
safety martech technology
Events, Meetings & Webinars, Social & Relationships

JVCKENWOOD introduces new critical communications solutions at APCO 2018

JVCKENWOOD will introduce its latest innovations in public safety technology at the 2018 APCO International annual conference in Las Vegas, August 6-7, … 0
e-commerce
Commerce & Sales, Ecommerce

i2c Expands Its Global Strategic Partnerships Team

i2c, a global provider of smarter payments and integrated commerce solutions, today announced the expansion of its worldwide sales organization … 0
market analytics
Data Management, Marketing Analytics, Performance & Attribution

EPC PRIME offers ABC’s more market opportunities, more money

Energy Deals LLC announces its innovative, cloud-based, energy sales solution, EPC PRIME (www.epcprime.com). This comprehensive software solution featuring universally accepted industry practices … 0
martech automation
Content & Experience, Marketing Automation

Pure360 Announces Mark Ash as New CEO

Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over from Stuart Dawson, who will be moving onto Non-Executive Director … 0
clutch_sarah_cover
Interviews

Interview with Marketing Manager, Clutch – Sarah Patrick

“the number of providers offering marketing software will continue to increase, which means businesses that may benefit from martech have … 0
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Content & Experience, Optimization, Personalization & Testing

Apple’s HomePod makes modest gains against Echo, Google Home

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … 0
Advertising & Promotion, Native/Content Advertising

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s … 0
Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud
Content & Experience, Marketing Automation

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach Analytics, the leading provider of predictive marketing for brands and agencies, today announced reaching a major data milestone, scoring … 0
Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution
CRM, Social & Relationships

Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution

Tapad, the company reinventing personalization for the modern marketer, today announced that it is partnering with mobile data leader Twine Data to … 0
BenHildman2
Interviews

Interview with CEO and Co-Founder, Splash – Ben Hindman

“It’s not about automating entire processes to a place where experiences become sterile or irrelevant. Rather, it’s about gathering the … 0
AI marekting marketing automation
Content & Experience, Marketing Automation

JoyUp Launches Square Integration to Offer Facebook Messenger Ordering Support for Food Brands

JoyUp, the AI Marketing assistant for food brands, announced an integration with Square, increasing the social media presence that most … 0
sales automation
Commerce & Sales, Sales Automation, Enablement & Intelligence

Sales automation company Outreach buys Sales Hacker media startup in its first-ever acquisition

Outreach, just a couple months removed from a massive $65 million funding round, has made the first acquisition in its history. … 0
sales automation
Commerce & Sales, Sales Automation, Enablement & Intelligence

The UE.co Platform Named a Finalist for 2018 SaaS Awards

UE.co‘s “UE.co Platform” is a finalist in the 2018 SaaS Awards Program in the category “Best SaaS Product for Sales / Marketing.” … 0
CRM marketing technology
CRM, Social & Relationships

Star Solutions (M) Sdn Bhd honored as CRM Cloud Vendor of the Year

Star Solutions (M) Sdn Bhd was named the CRM Cloud Vendor of the Year at the annual Frost & Sullivan … 0
CRM martech
CRM, Social & Relationships

Omnicom Precision Marketing acquires Credera

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced … 0
marketing automation
Content & Experience, Marketing Automation

Total Expert and Mortgage Coach Partnership Empowers Lenders to Cultivate Client Relationships

Today, Total Expert, the company that created the first enterprise-grade Marketing Operating System™(MOS) specifically for financial services organizations, announced its partnership with Mortgage … 0
Segmentation and Persona Building With MarTech
Guest Blogs

Segmentation and Persona Building With MarTech

MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, … 0
digital marketing
Content & Experience, Content Marketing

Mineral Interactive acquired by Carson Group

Carson Group, a family of companies committed to being the most trusted for financial advice and guidance via service to both … 0
audio marketing
Content & Experience, Interactive Content

Veritonic Raises $3.5M Seed To Scale Data-Driven Approach To Audio Marketing

Veritonic, the world’s first audio effectiveness platform, today announced that it has raised $3.5 million in seed capital to build on its … 0
marketing automation
Content & Experience, Marketing Automation

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant

Demandbase, the leader in Account-Based Marketing (ABM), today unveiled the results of its Privacy and GDPR survey, issued in conjunction … 0
Data Management, Marketing Analytics, Performance & Attribution

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, … 0
martech
Data Management, Predictive Analytics

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays

Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0
social media marketing automation
Content & Experience, Marketing Automation

SOCIALDEALER welcomes New Chief Sales Officer

SOCIALDEALER is pleased to welcome Jeff Clark to our family as Chief Sales Officer. Jeff is an automotive industry and military veteran. … 0
consumer data market optimization
Content & Experience, Interactive Content

Concentrix Named a ‘Star Performer’ and ‘Leader’ by Everest Group

Concentrix was positioned as a “Star Performer” in Everest Group’s Contact Center Outsourcing (CCO) – Service Provider Landscape with PEAK … 0
blockchain
Dashboards & Data Visualization, Data Management

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
video advertising predictive analysis
Data Management, Predictive Analytics

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0
sales automation marketing
Commerce & Sales, Sales Automation, Enablement & Intelligence

Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise

Ruder Finn announced today that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including … 0
salesforce CRM
CRM, Social & Relationships

Salesforce Strengthens Its AI Capabilities With an $800 Million Purchase

Enterprise software company Salesforce (NYSE:CRM) recently announced yet another buyout deal in 2018, this time of artificial intelligence (AI) provider Datorama. It’s been … 0
market intelligence
Business/Customer Intelligence & Data Science, Data Management

CLS and IBM to foster ecosystem for financial institutions

CLS, a market infrastructure group delivering settlement, processing, and data solutions, and IBM (NYSE: IBM) today announced a collaboration on a … 0
Research and Markets
Data Management, Marketing Analytics, Performance & Attribution

New Report added to Research and Market’s offering

The “Smart Workplace Solutions and Integrated Workplace Management Systems by Technology, Connectivity, Applications, Device Type,Service Delivery Models, and Industry Verticals 2018 … 0
allot martech
Events, Meetings & Webinars, Social & Relationships

Allot to Present at the Oppenheimer Annual Technology, Internet & Communications Conference in Boston

Allot Communications Ltd. (NASDAQ: ALLT) (TASE: ALLT), a leading provider of security and monetization solutions that enable service providers to protect and … 0
AI Marketer
Events, Meetings & Webinars, Social & Relationships

Netcore organizes a training programme on Artificial Intelligence and Machine Learning for Marketers in Bangalore

Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing, organized a corporate training programme … 0
content data customer market intelligence
Customer Data Platform, Data Management

Chartbeat Announces New Funding to Fuel Growth

Chartbeat, the content intelligence platform for the world’s leading publishers, today announced that the company has closed a $7 million … 0
Martech LiveIntent technology
Interviews

Interview with Senior VP of Product Marketing-LiveIntent, Kerel Cooper

 “The ‘data’ conversation will be the conversation that dominates all martech thinking.” 1. Tell us a little bit about your … 0
adtechc
Commerce & Sales, Ecommerce

Criteo Joins the Shopify Plus Technology Partner Program

Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced it has joined the Shopify Plus Technology Partner … 0
Content & Experience, Marketing Automation

MoEngage Marketing Automation Platform Joins Global Giants

The SaaS Startup is being recognized in the prestigious Gartner report for its AI-powered messaging, dynamic product messaging (DPM), and … 0
Data Management, Marketing Analytics, Performance & Attribution

New Engen Officially Debuts to help customer gathering across all digital channels

New Engen, a cloud-based, cross-channel performance marketing technology company, today officially unveiled its platform, which is already in use by … 0
Print

The customer engagement solutions market to face a predictive massive growth

Increasing use of e-commerce and m-commerce platforms and growing focus on delivering enhanced customer engagement through omnichannel are factors expected … 0
Business/Customer Intelligence & Data Science, Data Management

Mudlick Mail Acquires Muscle Up Marketing

Mudlick Mail is excited to announce that it will combine operations with Muscle Up Marketing, a full-service marketing firm specializing … 0
content marketing martech
Content & Experience, Content Marketing

2017- The year of emerging bottleneck crisis in Martech

The Martech arena has been an ever up sliding graph in the form of developments. It started off as a … 0
marketing data data enhancement martech cloud
Audience/Marketing Data & Data Enhancement, Data Management

Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer … 0
retail marketing martech
Commerce & Sales, Retail, Proximity & IoT Marketing

Sidecar for Paid Search Debuts for Retailers

Sidecar today released a new technology for retail marketers who manage paid search on Google and Bing. The solution, Sidecar for Paid … 0
customer service experience marketing services
Customer Experience, Service & Success, Social & Relationships

Allant Group Expands Partnership with Sprinklr

Allant Group, a nationally recognized, data-driven analytics and marketing firm, today announced an expanded strategic alliance with Sprinklr, the world’s leading … 0
Print

Asia Pacific a hotbed for M&A activity for agency holding companies

Mergers and acquisitions (M&A) activity in Asia Pacific rose by 15% this year, with total deal value in Asia Pacific … 0
sales and marketing insights
Commerce & Sales, Sales Automation, Enablement & Intelligence

Full Circle Insights Rolls Out Marketing Analyst Service to Accelerate Value Delivery

Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced the launch of the Full … 0
Mrketing chennel agile AI
Print

The Marketing Group Plc appoints Alex Knight as the Company’s new CFO

The Marketing Group plc, (“TMG” or the “Company” or the “Group”), which trades as RYVL, is pleased to announce the … 0
BrandTotal martech automation agile marketing
Content & Experience, Marketing Automation

BrandTotal to Bring Agile Marketing to Microsoft Dynamics 365 Customers

Microsoft Business Applications Summit – BrandTotal today announced it is working with Microsoft to provide customers with access to parts of … 0
Content & Experience, Marketing Automation

Rakuten Marketing takes Programmatic Prospecting Ad Solution up a notch

Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new … 0
Advertising & Promotion, Video Advertising

ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. Today, in-app … 0
martech, marketing automation, market routing
Content & Experience, Marketing Automation

LeanData unveils the expanded ops-stars 2018 agenda

LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, today unveiled the expanded Ops-Stars 2018 agenda, featuring breakout sessions, … 0
Market reseacrch marketing automation martech
Content & Experience, Marketing Automation

Research Now SSI Named a Google Measurement Partner

Research Now SSI, the global leader in digital market research data and data services, has been named one of the … 0
Print

mCube 2018 to Award Exemplary Marketing Enterprises and Professionals

Masters of Modern Marketing (mCube) Awards  is an eclectic concept that acknowledges exemplary work done by enterprises, agencies and professionals in … 0
martech entertainment
Content & Experience, Interactive Content

Engine Shop Acquires IEG

Engine Shop, the award-winning sports, and entertainment marketing agency, has acquired IEG, the IEG Sponsorship Conference, and ESP Properties’ U.S. brand … 0
data management martech
Audience/Marketing Data & Data Enhancement, Data Management

New IAPP and TrustArc research uncovers technology use handling data protection challenges.

TrustArc, the leading data privacy management company, and The International Association of Privacy Professionals (IAPP), the world’s largest global information … 0
mobile marketing martech
Advertising & Promotion, Mobile Marketing

Localytics Named a Leader in Gartner’s 2018 Magic Quadrant

Localytics, the leading mobile engagement platform, today announced it has been named a Leader in Gartner’s 2018 Magic Quadrant for … 0
Martech Ridge google microsoft
Print

Ridge Ventures Raises Oversubscribed $130M Fourth Fund

Today, Ridge Ventures, a leading venture capital fund that backs early-stage enterprise startups, is announcing the close of its fourth … 0
Interview with ThinkNow Co-Founder and Principal, Mario Carrasco
Interviews

Interview with ThinkNow Co-Founder and Principal, Mario Carrasco

“CMOs have more data than ever and while marketing technology has made it easier to distill into actionable insights, CMOs … 0
Guest Blogs

How to take a more agile approach to consumer understanding

How to take a more agile approach to consumer understanding By Mark Walker, Revenue Director, Attest Does anybody reading this … 0
Uncategorized

Kurtz-Ahlers & Associates Announces Company-Wide Rebranding

Leading luxury travel sales and marketing representation firm Kurtz-Ahlers & Associates announced today its rebranding to “Hidden Doorways, A KAA … 0
Content & Experience, Marketing Automation

Bridge, chosen by the Marketing practice to launch ambitious L&D academy for employees

Bridge by Instructure, Inc. (NYSE:INST), a talent management software suite for businesses, announced today The Marketing Practice (TMP) has chosen … 0
Audience/Marketing Data & Data Enhancement, Data Management

Edelweiss Securities selects Itiviti for new OMS and connectivity solution

Itiviti, the leading global provider of multi-asset trading technology and financial infrastructure, today announced that Edelweiss Securities Limited (ESL), India’sleading brokerage … 0
Commerce & Sales, Ecommerce

SmartCard Marketing Systems Inc. releases Granularchain.com

“Tech Trends 2018″ included a section titled ” Blockchain to blockchains: Broad adoption and integration enter the realm of the possible.” … 0
Print

Quantreq Launches the First Crypto Fund-Only Administrator

Quantreq Capital Markets, LLC, an international provider of cryptocurrency capital market services, has launched with the first crypto fund-only administrator … 0
Content & Experience, Mobile Apps

Braze Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Braze (formerly Appboy), the leading global customer engagement platform, has been recognized as a Leader in Gartner’s inaugural 2018 “Magic … 0
Content & Experience, Video Marketing

Martech Company Eyeview Raises Additional $20M in Funding

Eyeview, a NYC-based video marketing technology company, received $20m in equity financing and debt led by current and new investors. … 0
Advertising & Promotion, Display & Programmatic Advertising

Fluency Ad Tech Platform Brings One Click Campaign Management

Digital advertising agencies now have access to the most scalable, AI-driven ad platform with Fluency. Founded by some of the … 0
Audience/Marketing Data & Data Enhancement, Data Management

Optimove Hires Yarden Malka as Chief Operating Officer

Optimove, the science-first relationship marketing hub, announced today that it has hired Yarden Malka as chief operating officer. In this role, Malka … 0
Interviews

Interview with Attest CEO, Jeremy King

“In the coming years, I believe that the proliferation of MarTech ideas will turn a corner. We’ll start to see … 0
Data Management, Marketing Analytics, Performance & Attribution

Digital Media Solutions Acquires Digital Performance Advertising Network W4

Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize … 0
Print

Future To Gain U.S. Market Leadership With Proposed Acquisition Of Purch’s Consumer Division

Global specialist media platform, Future plc today announced the proposed acquisition of the consumer division of Purch, the next generation … 0
Audience/Marketing Data & Data Enhancement, Data Management

Openprise Expands Data Marketplace & Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Redwood City, CA – July 18, 2018 … 0
Advertising & Promotion, Display & Programmatic Advertising

Blis Launches Blockchain Platform to Add Transparency to Digital Advertising

Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit and Beringea, today announced a pilot platform … 0
Print

Zhongkai Hi-tech Zone in Huizhou, China invests USD 15 million to attract the world’s most talented entrepreneurs

Huizhou Zhongkai Hi-tech Industrial Development Zone (HZZK) has just rolled out the next phase of its “Kaixuan Talent Plan 2.0”, … 0
Content & Experience, Marketing Automation

SBTech and Fresh8 Agree Advertising Platform Partnership

Advertising platform provider Fresh8 to integrate marketing technology into SBTech‘s operator network to deliver highly personalised messaging SBTech is pleased to announce its … 0
CRM, Social & Relationships

A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM

Salesforce [NYSE: CRM], the global leader in CRM, today announced new research from IDC detailing the economic impact of artificial … 0
Content & Experience, Optimization, Personalization & Testing

Martech Stack optimization workbook

The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to … 0
Customer Data Platform, Data Management

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform … 0
Customer Experience, Service & Success, Social & Relationships

ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI

ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively … 0
InterviewS-Daniel-Incandela--Returnpath3
Interviews

Interview with Return Path CMO, Daniel Incandela

“An authentic and meaningful message must be the foundation for any marketing work. This is something I believe a lot … 0
Customer Data Platform, Data Management

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation … 0
Business/Customer Intelligence & Data Science

Downstream Digital Transformation Ignites Enterprise Satellite Connectivity Service Evolution

Frost & Sullivan’s recent analysis of the Future of Enterprise Satellite Connectivity Services, Global, 2018 reveals that downstream digital transformation, increased usage … 0
Marketing Automation

SharpSpring Adds Record 301 New Customers in Q2 2018

GAINESVILLE, FL – July 12, 2018 – SharpSpring, Inc. (NASDAQ: SHSP), a leading cloud-based marketing automation platform, secured a record … 0
Interviews

Interview with Triggerfish MD, Ben Shapiro

“Whilst innovation is a part of growing a successful business, AI is not yet truly at a point where it … 0
DroppTV, a video analytics and machine learning technology company, partners with Zwoop, an a.i. driven fulfillment and e-commerce engine, to create the monster of all Shoppable Media Platforms
Commerce & Sales, Ecommerce

Dropp TV partners with Zwoop to create monster of all shoppable media platform

NEW YORK, July 13, 2018 /PRNewswire/ — New York based Shoppable Media Tech innovator Dropp.tv announces a partnership with Hong Kong and London based Zwoop, the most advanced e-commerce fulfillment … 0
Vivoom turns user-generated content into user-created ads
Content & Experience, Interactive Content

Vivoom turns user-generated content into user-created ads

The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s … 0
SmartAction Responds to Aggressive Adoption of its AI Virtual Assistant Solution for Call Centers, Appoints Brian Morin as Chief Marketing Officer
Content & Experience, Marketing Automation

SmartAction Responds to Aggressive Adoption of its AI Virtual Assistant Solution for Call Centers, Appoints Brian Morin as Chief Marketing Officer

With AI adoption within contact centers at an all-time high, the Los Angeles based company is prepared to scale its … 0
Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"
Audience/Marketing Data & Data Enhancement, Data Management

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM NEW YORK, July 12, 2018 /PRNewswire/ — Leading global marketing and … 0
Guest Blogs

AdTech Meets MarTech: Using Email to Deliver Precise Personalization

For many companies, customer acquisition and customer retention seem to exist in two separate vacuums. The advertising and lead gen … 0
Content Marketing, Marketing Automation

Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, today announced tremendous company … 0
Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018
Marketing Analytics, Performance & Attribution

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar … 0
Content & Experience, Marketing Automation

Evergage Launches New Survey Tool – for Targeted, Smarter Surveys That Can Trigger In-the-Moment Personalization

SOMERVILLE, Mass. – June 28, 2018 – Evergage, The 1-to-1 Platform company, today announced the launch of Evergage SmartSurveysTM – … 0
Marketing Automation

Evergage Personalization Book Honored in 2018 PR World Awards

SOMERVILLE, Mass. – July 10, 2018 – Evergage, The 1-to-1 Platform company, today announced it is a winner in the … 0
Martech, marketing automation, salesforce, digital innovation, accelerize
Sales Automation, Enablement & Intelligence

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

NEWPORT BEACH, Calif. – July 10, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE … 0
forrestor glimpzit market research martech
Content & Experience, Marketing Automation

Forrester Acquires FeedbackNow and GlimpzIt

Acquisitions Build Forrester’s Real-Time CX Capability CAMBRIDGE, Mass., July 10, 2018 /PRNewswire/ — Forrester announced today that it has acquired FeedbackNow, a maker … 0
AI rebranding marketer adviser martech technology
Advertising & Promotion, Print

AI in need for Rebranding?

Jaywing Intelligence recently held a research into the Twitter conversations about AI, digging into the newly formed notion of “Robots … 0
martech, seo, brexit, UK, technology
Content & Experience, SEO

UK’s most martech-driven SME exporters most optimistic about Brexit

With an increasingly uncertain Brexit emerging, UK SME (small and medium-sized enterprise) exporters with a “progressive” and data-driven mindset are most … 0
Sitecore Hires Paige O'Neill as Chief Marketing Officer
Content & Experience, Marketing Automation

Sitecore Hires Paige O’Neill as Chief Marketing Officer

Sitecore®, the global leader in digital experience management software, today announced that Paige O’Neill has joined the company as chief marketing officer … 0
Immersive Marketing Technology
Business/Customer Intelligence & Data Science, Data Management

How you deliver the experience is vital in Immersive Marketing Technology

Virtual Reality has been in the news in recent times. As a consumer technology, it still does not measure up … 0
Advertising & Promotion, Native/Content Advertising

Word-of-Mouth: The ancient Power play of modern times!

Nielson Global Trust in accordance with an Advertising survey claims that 92 percent of the people entrust their friend’s recommendations … 0
Social & Relationships, Social Media Marketing & Monitoring

Google and Facebook over smaller ad techs- The Consumer Verdict

Even though the Cambridge Analytica scandal has scarred the trust of people from Facebook and google regarding their data privacy, … 0
Interviews

Interview with Head-of-India, Outbrain – Sandeep Balani

” I see Video gaining momentum and expect it to grow even more over the next few years. In our industry, … 0
cloud
PR, Print

Icertis Recognized as A Top 100 Company to Work for In Washington State for Second Consecutive Year

Icertis, the leading provider of enterprise contract management in the cloud, today announced the company has been named by Seattle … 0
DOOH-deals
Customer Experience, Service & Success, Social & Relationships

DOOH deals have become online with Vistar launching its online storefront

In October 2017, Vistar Media, the New York City-based digital out-of-home (DOOH) ad platform, had launched a private marketplace for … 0
IGP marketing solutions
Content & Experience, Marketing Automation

IGP acquires marketing solutions arm of Acxiom in a US $ 2.3 billion deal

The deal is final. Interpublic Group (IGP) has announced that it is acquiring the marketing solutions arms of Acxiom, the … 0
MarTech ROI
Data Management, Marketing Analytics, Performance & Attribution

The Modern Marketers are in Pursuit of MarTech ROI. The Only Answer is Mastering the MarTech.

Though blessing to the marketing community, the opportunity of constantly and ever-changing MarTech landscape are always giving nightmares to the … 0
HubSpot Launches HubSpot Agency Directory
Advertising & Promotion, Mobile Marketing

HubSpot Launches HubSpot Agency Directory. Now Clients Can Reach Agencies Around the World.

HubSpot Agency Directory permits any Inbound-Certified Agency to List Their Services at no cost to attract additional Leads HubSpot, one … 0
Facebook's Marketing API
Content & Experience, Optimization, Personalization & Testing

Applications to undergo subsequent inspections before attaining access to Facebook’s Marketing API

According to the latest updates to the app developer platform from Facebook, it is now establishing latest review processes for … 0
Adobe Scan App smartphone’s contact
Content & Experience, Mobile Apps

Adobe Scan App will convert a business card to smartphone’s contact

A good news for all those who are tired of carrying bundles of business cards! Adobe Scan App uses AI … 0
Epsilon and DCConnect Partner to Offer interconnectivity in China
Content & Experience, Interactive Content, Marketing Automation

Epsilon and DCConnect Partner to Offer interconnectivity in China

Epsilon has recently partnered with DCConnect to provide interconnection between Defined Networking (SDN) platforms and implemented two-way inter-carrier SDN network … 0
Healthy competition in the offing to acquire Acxiom Corp
Content & Experience, Marketing Automation

Healthy competition in the offing to acquire Acxiom Corp

Acxiom Corp, having a market capitalization of $2.3 billion is offloading its data marketing division. The deadline is Thursday, and … 0
LinkedIn adopts new measures to help connect its users better
Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0
Interview with GoodData CEO, Roman Stanek
Interviews

Interview with GoodData CEO, Roman Stanek

“I believe it’s not about marketing technology but more about focusing on the critical business problems one is trying to … 0
Account Based Marketing (ABM)
Audience/Marketing Data & Data Enhancement, Data Management

Practical Tips to Deal with Account-Based Marketing (ABM)

Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you … 0
Digital Mobile Banking App
Content & Experience, Mobile Apps

Marketing Strategy for Finn- Digital Mobile Banking App

Chase has recently launched Finn, a mobile banking app for the iOS users in the United States. It is the … 0
Retailers Deal with Gen Z Consumers
Business/Customer Intelligence & Data Science, Data Management

How Should the Retailers Deal with Gen Z Consumers?

Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should … 0
Google Launches Google Marketing Platform Partners Program
Advertising & Promotion, Search & Social Advertising

Google Launches Google Marketing Platform Partners Program

Google has recently announced a partnership program which would include more than 500 certified companies to offer training and development … 0
Eric Kider Joins Credit.net as General Manager
Print

Eric Kider Joins Credit.net as General Manager

Infogroup, a pioneer company in data-driven marketing solution, has recently announced that Eric Kider has joined Credit.net as their new … 0
Vidyard launches new video player and ushers in seamless video messaging
Content & Experience, Interactive Content

Vidyard launches new video player and ushers in seamless video messaging

Vidyard encourages the ‘video-first’ mentality as it unveils its latest product enhancements thereby helping businesses generate excellent leads and improve … 0
Product Experience Management (PXM)
Audience/Marketing Data & Data Enhancement, Data Management

Akeneo launches new Product Experience Management (PXM) solution

Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … 1
Optimizing Martech needs a new systems mindset
Content & Experience, Marketing Automation

Optimizing Martech needs a new systems mindset

A glance at the new version of Scott Brinker’s marketing technology landscape supergraphic will show that marketing technology solutions grow … 1
technology change marketing in 2018
Audience/Marketing Data & Data Enhancement, Data Management

How will technology change marketing in 2018?

We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … 1
launch of the ‘Next Wave’
Content & Experience, Marketing Automation

The launch of the ‘Next Wave’

The Trade Desk, the demand-side platform has launched what it feels is the most significant product launch in its history. … 1
Importance of Cross-Device Identification and its Use in Marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 1
iClick Interactive Target Chinese Audience for Korean Brands
Content & Experience, Content Marketing

iClick Interactive Associates with MezzoMedia to Target Chinese Audience for Korean Brands

iClick Interactive Asia Group Limited, a dominant marketing technology company in China recently announced a joint venture with, MezzoMedia a … 0
Three Pillars Of Success Brand, Customer Experience and Digital Technology
Channel, Partner & Local Marketing, Commerce & Sales

Brand, Customer Experience and Digital Technology- Three Pillars of Successful Business

Brand perception, interaction with customers and use of digital technology in marketing and advertising channels are three essential pillars of … 1
Intelligent Assistants Skills Shortage Surging among Marketers
Print

Skills Shortage Surging among Marketers in Hong Kong

Since the industrial revolution in the 19th century, there has been a rising threat of machines replacing human labor. Similar … 0
Marketing Leadership
Print

Making of a Successful Marketing Leader

On the off chance that you come face to face with a successful business marketing leader, ask them the simple … 1
Content & Experience, Marketing Automation

How to Optimize your Tech Stack in Just 3 Steps

Technology has made our lives infinitely easier. It has literally pulled us out of the dark ages and thrust us … 1
GenZ-Centric Marketing
Content & Experience, Content Marketing, Optimization, Personalization & Testing

An Insight on GenZ-Centric Marketing

Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the … 0
A Four-Step Process to Make Brand Messaging more Customer-Centric
Content & Experience, Optimization, Personalization & Testing

A Four-Step Process to Make Brand Messaging more Customer-Centric

A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business … 1
Cost per experiment - Measurement of ROI per campaign
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1
Conversational User Interfaces – Martech structuring into the routine
Content & Experience, Interactive Content, Marketing Automation

Conversational User Interfaces – Martech structuring into the routine

You have lost your way in the in a new town with no one to seek guidance from available nearby. … 0
Ways of Incorporating Geofilters into Your Marketing Strategy
Content & Experience, Content Marketing, Interactive Content

Ways of Incorporating Geofilters into Your Marketing Strategy

Currently, major business platforms are taking advantage of the newly launched location-based geo-filters or geo-location tags. The personalised screen of … 0
Salesforce Executives to Participate in Salesforce 360°
Events, Meetings & Webinars, Social & Relationships

Salesforce Executives to Participate in Salesforce 360°

Salesforce, the pioneer in the CRM technology, has recently asked its top executives to participate in an upcoming investor’s event, … 0
Insights from State of CMO Report, 2018
Data Management, Marketing Analytics, Performance & Attribution

Insights from State of CMO Report, 2018

The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well … 0
marketing technologies
Content & Experience, Content Marketing

Financial Marketing Trends in 2018 – People are still not getting the full advantages of marketing technologies at their best.

The 2018 Financial Marketing report states many bank and credit union strategies, priorities and challenges for the financial year. Even … 0
6 Steps for Marketers to Create a Better Customer Experience
CMS & Web Experience Management, Content & Experience

6 Steps for Marketers to Create a Better Customer Experience

Thom Gruhler, CEO at Fijuri recently shared his thoughts on why companies need to adopt a holistic approach rather than … 0
Interview with the Chief-Product-Officer of Manthan, Sameer Narula
Interviews, Marketing Automation

Interview with the Chief-Product-Officer of Manthan, Sameer Narula

“The role of marketing leaders is changing – they are now defining innovative use cases that technology can enable, to … 0
Blockchain Recorded Mobile Ad Campaign
Advertising & Promotion, Mobile Marketing

Kiip Launches ‘first’ Blockchain-Recorded Mobile Ad Campaign

Kiip, mobile advertising network company is currently writing an Anheuser-Busch audit trail to a public blockchain. Here all the stakeholders … 0
Acquire Programmatic Giant AppNexus for $1.6bn
Advertising & Promotion, Display & Programmatic Advertising

AT&T Wishes to Acquire Programmatic Giant AppNexus for $1.6bn

AT&T, world’s largest telecommunications company, the second largest mobile telephone services provider in the United States is in talks with … 0
Marketing Technology
Print

A Dose of recap of all hot happenings of Marketing Technology

Here is a rundown of a daily recap of the important events that took place in the MarTech world last … 0
Target Account List
Content & Experience, Optimization, Personalization & Testing

Creation, Operationalize and Maintenance of Target Account List

Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B … 0
adobe Attribution IQ
Audience/Marketing Data & Data Enhancement, Data Management

Adobe adds Attribution IQ- A New Feature in the System.

Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … 0
Top 5 Marketing Trends to Keep an Eye in 2019
Channel, Partner & Local Marketing, Commerce & Sales

Top 5 Marketing Trends to Keep an Eye in 2019

Right now, a lot of developments are going on in every field of business and technology. The marketing world is … 0
Chatbots The Future of Marketing
Content & Experience, Marketing Automation

Are Chatbots The Future of Marketing?

Marketing experts constantly need to come with innovative, cutting-age marketing schemes for the purpose of reeling in more customers and … 0
Social Business Software Market
Social & Relationships, Social Media Marketing & Monitoring

Social Business Software Market Expected To Hit $37 Billion by 2019

In the Financial Year 2019, the social business software market is expected to reach annual revenue of $37 billion. The … 0
Content Marketing Technology
Content & Experience, Content Marketing

Skyword 360- A New Vision for Content Marketing Technology

Content marketing is currently taking centre stage in accelerating business. Skyword, the leading content marketing software provides marketers with sophisticated … 0
Why Measured Marketing Triumphs Over Aimless Marketing
Channel, Partner & Local Marketing, Commerce & Sales

Why Measured Marketing Triumphs Over Aimless Marketing

Advertising and campaigning are a major aspect of running a business. It is the very method through which a business … 1
Why Marketers and IT Experts Need to Work Together
Audience/Marketing Data & Data Enhancement, Data Management

Why Marketers and IT Experts Need to Work Together

Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … 0
Video Marketing
Content & Experience, Interactive Content

How Video Marketing Can Be The Most Powerful Weapon In Your Arsenal

It is an often repeated proverb that ”A picture is worth a thousand words”. If a single picture communicates thousand … 0
Marketo Doubles its Size of Australian Operations
Content & Experience, Marketing Automation

Marketo Doubles its Size of Australian Operations

Marketo, the automation software giant, has recently decided to double its size of Australian operations to capitalise on the local popularity. … 0
CXtech Market
Uncategorized

CXtech 100K is Currently $1 Trillion Market

Currently, the marketing technology (Martech) space has augmented to more than 5000 vendors. The famous computer programmer, Scott Brinker has … 0
market evaluation Future Of Marketing
Uncategorized

Chris Stephenson Perceives: Merger Of Humanity And Technology Is The Future Of Marketing

Chris Stephenson, APAC Head of Strategy and Planning, PHD, recently came to India to confer the company’s vision for the future. … 0
Google Analytics 360
Data Management, Marketing Analytics, Performance & Attribution

Salesforce Incorporates Interaction Studio with Google Analytics 360

In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release … 0
Twitter Opens In-Stream Video ads to Advertisers
Advertising & Promotion, Display & Programmatic Advertising

Twitter Opens In-Stream Video ads to Advertisers

In April 2017, Twitter launched in-stream video ads for all advertisers with the help of its self-serve ad tool. This … 0
Do structure and process are sticking the marketing, technology, and creativity together
Data Management, Marketing Analytics, Performance & Attribution

Do structure and process are sticking the marketing, technology, and creativity together?

Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements … 0
Marketing automation software
Content & Experience, Marketing Automation

Marketing automation software has a long way to go.

Marketing is indeed the core of any business. Seeing its vitality, many marketing automation software has made its debut in … 0
LiveRamp Comes to Bing Ads with its Search Targeting
Advertising & Promotion, Display & Programmatic Advertising

LiveRamp Comes to Bing Ads with its Search Targeting

Liveramp offered a people-based search targeting through Google about a year ago, now it is providing a similar kind of … 0
traveling experience outbound travelers
Audience/Marketing Data & Data Enhancement, Data Management

Ctrip and iClick joined hands; outbound travelers are going to be benefitted.

Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined … 0
snapchat e-commerce
Commerce & Sales, Ecommerce

Snapchat introduces new AR Lenses for its self-serve ad tool, brings Sponsored Snappables & builds on its e-commerce efforts.

Together with its latest AR ad progress, Snapchat is introducing goal-based bidding for e-commerce advertisers which will help them with … 0
Customer Analytics
Customer Data Platform, Data Management

Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics

Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been … 0
Documentary Film Project
Data Management, Marketing Analytics, Performance & Attribution

Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project

Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW … 0
Data Enrichment Event Marketing
Content & Experience, Marketing Automation

DiscoverOrg Releases New Data Enrichment Features Designed To Transform Event Marketing Performance

Expanded data-matching capabilities enable sales and marketing teams to build, enrich and cleanse target prospect lists – starting with just … 0
Chatbots
Content & Experience, Marketing Automation

Chatbots: Latest traction gaining thing in Martech

Chatbots have created a lot of buzz in the IT and business, both industries. With the emergence of AI and … 0
Micro Influencers- the New Brand Ambassadors for Martech Industries
Advertising & Promotion, Search & Social Advertising

Micro Influencers- the New Brand Ambassadors for Martech Industries

Marketing, these days is not limited to black and white, digital, or billboards only. It has slowly crept into the … 0
Market-Report
Advertising & Promotion, Native/Content Advertising

Vista to merge with Integral Ad Science by purchasing the majority of its stakes

Vista Equity Partners, a privately owned equity firm, is all set to buy a majority of stakes of a digital … 0
marketing technology
Content & Experience, Content Marketing

Martech success mantra: Be a marketing technology ‘investor’ not a ‘buyer’

The approach to integrate marketing technology determines its rate of success It is a common belief that buying latest technologies … 0
Chatbot- a stellar marketing tool
Content & Experience, Marketing Automation

Chatbot- a stellar marketing tool

We are living in an era where new innovations and cutting-edge technologies keep on hitting the market every now and … 0
The CEO of DeepBrain Chain attends live session of TokenClub
Events, Meetings & Webinars, Social & Relationships

The CEO of DeepBrain Chain attends live session of TokenClub

 Yong He announced testing of real-life AI training model   On 8th June 2018, Yong He, the CEO of DeepBrain … 0
Google Uncaps Vendor limit for its CMP, Funding Choices
Social & Relationships, Social Media Marketing & Monitoring

Google Uncaps Vendor limit for its CMP, Funding Choices

Google has recently bowed to the publisher’s pressure and has decided to uncap vendor limit for its consent management platform … 0
Promotes Malaysia's B2C E-Commerce Market in 2018
Commerce & Sales, Ecommerce

Frost & Sullivan Promotes Malaysia’s B2C E-Commerce Market in 2018

Though the Business to Consumer (B2C) e-commerce market of Malaysia observed a slight decline in Q1 2018 after a highly … 0
Transformational End-to-End Platform
Business/Customer Intelligence & Data Science, Data Management

A Transformational End-to-End Platform Launched by Toluna, which gives Consumer Insights

Toluna, an industry leader provides the consumer insights for the on-demand economy, has undergone a corporate rebrand which highlights its … 0
Scala Brings in Innovative Digital Ticketing
Business/Customer Intelligence & Data Science, Data Management

Scala Brings in Innovative Digital Ticketing Video Wall in Victoria and Albert Museum

Scala the member of leading digital marketing company STRATACACHE, delivers an interactive video wall which would work as an impressive vending … 0
Martech Marathon 12x25
Events, Meetings & Webinars, Social & Relationships

CNBC-TV18 Initiates the Martech Marathon 12×25

The marquee property has recently initiated ‘The Martech Marathon 12×25’ by inviting 25 leading martech evangelists for an in-depth discussing and sharing … 0
GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app
Data Management, iPaaS, Cloud/Data Integration & Tag Management

A Week filled with GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app and much more.

A quick look at the week where many companies adapted to the new General Data Protection Regulation(GDPR). TrustArc expanded the … 0
Microsoft to Acquire GitHub
CRM, Social & Relationships

Microsoft to Acquire GitHub for 7.5 Billion Dollars!

This Monday, Microsoft announced that it would buy the coding website, GitHub for 7.5 Billion Dollars on a privately held … 0
Context and Brand Suitability Delivered by VuePlanner for Pre-Buying YouTube Video Advertising Campaigns
Advertising & Promotion, Video Advertising

Context and Brand Suitability Delivered by VuePlanner for Pre-Buying YouTube Video Advertising Campaigns

VuePlanner was launched on June 4, 2018, which is an authentic pre-buy planning software that can help brands and agencies … 0
Rivr Introduced By Simplaex To Fill The Gap Between Advertisers And Publishers
Advertising & Promotion, Display & Programmatic Advertising

Rivr Introduced By Simplaex To Fill The Gap Between Advertisers And Publishers

The beta-dispatch of Rivr was recently declared by Simplaex. Rivr is a new AI-fueled Audience Yield Manager that empowers SSPs … 0
5 areas where you can leverage Twitter Lists for stellar B2B Marketing
Social & Relationships, Social Media Marketing & Monitoring

5 areas where you can leverage Twitter Lists for stellar B2B Marketing

B2B marketers make use of Twitter lists that are curated after scrutinizing several Twitter profiles. These lists are kept together … 0
digital transformation suite for enhanced customer experiences
CRM, Social & Relationships

Pega rolls out the next-gen digital transformation suite for enhanced customer experiences

Pega launches Infinity, a digital transformation package that coalesces robotic automation, CRM, and AI to yield high speed and power … 0
Nanigans Deploys Snowflake Data Sharing to Optimize Campaigns for Advertisers
Advertising & Promotion, Search & Social Advertising

Nanigans Deploys Snowflake Data Sharing to Optimize Campaigns for Advertisers

Nanigans the pioneer in advertising automation software recently avails Snowflake Data Sharing to optimize campaigns for its advertisers. Snowflake Computing … 0
Deskforce Launches Deskforce's CloudPBX in Partnership with Zoho
Call Analytics & Management, Social & Relationships

Deskforce Launches Deskforce’s CloudPBX in Partnership with Zoho

Deskforce which is a leading service provider in real-time communications, SaaS-based applications, and API’s and CRM integrations recently partners with Zoho … 0
Proposed Copyright Reform Of EU Gains Momentum
Customer Experience, Service & Success, Social & Relationships

Proposed Copyright Reform Of EU Gains Momentum…

With GDPR in charge, the upcoming challenge for the tech companies of US is the EU copyright reform. The legislation … 0
Digital Audio
Advertising & Promotion, Display & Programmatic Advertising

BID Manager Of Doubleclick Makes Digital Audio ADS Global…

With a steady growth in the investment in the digital audio advertising, Google’s Bid Manager is providing a great support … 0
Content & Experience, Digital Asset Management

How to find the best DXP for your organization

In the present business landscape, it is imperative for the brands to continuously offer a gratifying experience to the customers. … 0
data scoring initiative to test the quality of third-party data
Advertising & Promotion, Mobile Marketing

LiveRamp launches first-ever ‘data scoring initiative’ to test the quality of third-party data

The initiative is introduced to facilitate the marketers with a system to check the quality of third-party data The biggest … 0
Latest NPR story on geotargeting threatens the environment
Business/Customer Intelligence & Data Science, Data Management

Latest NPR story on geotargeting threatens the environment

Here’s latest NPR story where hospitals were geotargeted with personal injury attorneys to feed ads promoting lawsuits to the patients. … 0
SparkToro launches ‘SparkToro Trending’ a stellar news aggregation tool
Influencers, Social & Relationships

SparkToro launches ‘SparkToro Trending’ a stellar news aggregation tool

Recently SparkToro announced a robust news aggregation tool christened as SparkToro Trending. It is a tool made specifically for the … 0
marketing data to marketing insights
Customer Data Platform, Data Management

Startup conDati launches a unique approach that translates marketing data to marketing insights

conDati, a startup dealing with futuristic data analytics declare its latest flagship service, conDati Marketing Anaytics that works on a … 0
Predictive Personalization vs Rules Based Personalization
Content & Experience, Optimization, Personalization & Testing

Predictive Personalization vs Rules Based Personalization in Martech

It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead … 0
Adtech Market influences the Martech Industry Scenario
Advertising & Promotion, Display & Programmatic Advertising

How Adtech Market influences the Martech Industry Scenario?

In simpler terms, if we ask, then how does the creative side of marketing get along and influence the part … 0
martech cope up the challenge of the conflicted legislative landscape
Business/Customer Intelligence & Data Science, Data Management

How will martech cope up the challenge of the conflicted legislative landscape?

The business landscape changes rapidly which causes the digital marketers to change their marketing approach. The new innovations, change in … 0
Augmented Reality
Content & Experience, Interactive Content

Augmented Reality: The newest dominating force in the Martech space

The martech space is ever-rising. This calls the need for the marketers to employ out-of-the-box ideas and to make use … 0
5 common mistakes that PPC marketers make
Data Management, Marketing Analytics, Performance & Attribution

5 common mistakes that PPC marketers make

“To err is human” PPC marketers are humans, so they tend to make mistakes in the campaigns. However, these mistakes … 0
Digital Asset Management -the Foundation of Marketing Technology
Content & Experience, Digital Asset Management

Digital Asset Management -the Foundation of Marketing Technology

Digital asset management (DAM) is considered the foundation of marketing technology (MarTech). It helps to develop rich media, videos, and … 0
MonitorBase Hires Taps Rick Webster as Chief Revenue Officer
Content & Experience, Marketing Automation

MonitorBase Hires Taps Rick Webster as Chief Revenue Officer

MonitorBase, a pioneer in direct-marketing and client-retention solutions in mortgage banking hires Rick Webster as their new chief revenue officer (CRO). … 0
AI-optimized Audience Segmentation Product
Commerce & Sales, Ecommerce

Magnetic Launches Live Audiences- First AI-optimized Audience Segmentation Product

The Artificial intelligence (AI) platform Magnetic recently launched Live Audiences which is the “first AI-optimized audience segmentation product” in the industry. It … 0
digital marketing arm
Content & Experience, Marketing Automation

Tokema launches digital marketing arm

Tokema, the supply chain consultancy firm was co-founded by Pierre Liguori and Dominique Bartoli. Recently it has launched a digital … 0
Linkfluence Launches the Easiest and Fastest Search Engine
Content & Experience, Marketing Automation

Linkfluence Launches the Easiest and Fastest Search Engine- The Linkfluence Search

Linkfluence has recently launched Linkfluence Search, which is the easiest search engine concerning brand insights and market trends. Linkfluence is … 0
TVadSync Announces the Launch of Smart Tune-In Attribution
Commerce & Sales, Sales Automation, Enablement & Intelligence, Uncategorized

TVadSync Announces the Launch of Smart Tune-In Attribution

TVadSync has recently announced the launch of its cross-channel, multi-touch algorithm, Smart Tune-In Attribution. It would help the clients to … 0
Tech Marketing World
Advertising & Promotion, Display & Programmatic Advertising

A Brief Synopsis of Tech Marketing World

Tech Marketing is a method of using modern technology as a marketing tool. It has 3 important aspects; the target … 0
Video Startup Rapt Media
Channel, Partner & Local Marketing, Commerce & Sales

Kaltura Acquires Video Startup Rapt Media

Kaltura which is a leading video technology provider acquired the video startup Rapt Media in May 2018. The interactive branching … 0
YouWorld Announces Mobile App to Reach out to Chinese Independent Travelers
Content & Experience, Mobile Apps

YouWorld Announces Mobile App to Reach out to Chinese Independent Travelers

YouWorld Inc announces the launch of YouWorld Content Distribution Toolkit (CDT) which is a trackable and customizable marketing solution that … 0
Outbrain Partners with IAS integration to Increase Brand Safety
Commerce & Sales, Sales Automation, Enablement & Intelligence

Outbrain Partners with IAS integration to Increase Brand Safety

Recently the U.S. Federal Reserve Bank issued a report which stated that evolution of bigger intensively capitalized buyers can actually … 0
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
Data Management, Predictive Analytics

Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023

In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0
Events, Meetings & Webinars, Social & Relationships

Turn Off Your Martech To See If It Works

Jason Burby, the Chief Customer Success Officer at Domo Exec, confronted Which-50 during a recent visit to Sydney. He advised … 0
First-ever report on online motor retailing
Events, Meetings & Webinars, Social & Relationships

First-ever report on online motor retailing published by iVendi

iVendi presented a report on online motor retailing recently. The report was formulated after interviewing 51 car dealers, 304 customers, … 0
Marketing Strategy planning
Data Management, Predictive Analytics

Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0
Effective Digital Marketing
Community & Reviews, Social & Relationships

Effective Digital Marketing Awards Shortlist Revealed

Masterclassing has finally announced the shortlist for the Effective Digital Marketing Awards, 2018. There are a lot of major brands … 0
Association of Lenovo DCG and GetIT Comms continues for the second time
Channel, Partner & Local Marketing, Commerce & Sales

Association of Lenovo DCG and GetIT Comms continues for the second time

Association of Lenovo DCG and GetIT Comms continues for the second time. The GetIT Comms is the newly appointed marketing … 0
Spin finds simple yet the most significant marketing strategy to compete with the competitors
Data Management, Marketing Analytics, Performance & Attribution

Spin finds simple yet the most significant marketing strategy to compete with the competitors

Recently, the popularity of electronic scooters in the New York City streets is huge, and it claims to be the … 0
Trends in Digital Marketing
Content & Experience, Digital Asset Management

Trends in Digital Marketing

Trends in digital marketing that will dominate 2018 Digital marketing is imperative to the success of any business in the … 0
Digital Marketing Trends
Content & Experience, Digital Asset Management

Top 6 Digital Marketing Trends for 2019

Digital Marketing is developing a new marketing trend with each passing day and 2019 will be no different. With evolving … 0
Importance of Brand Safety
Content & Experience, Optimization, Personalization & Testing

How important is Brand Safety in the world of user-generated content?

Here you will find ways to tackle your brand’s reputation when your brand’s ad shows up next to objectionable content? … 0
machine learning
Commerce & Sales, Sales Automation, Enablement & Intelligence

What Oracle’s marketers are learning from machine learning

One of the most promising marketing trends of 2018 is the marketing application of machine learning. However, when compared to … 0
Digital Marketing
Events, Meetings & Webinars, Social & Relationships

The Public Sector Digital Marketing Summit to be held in Dublin’s Mansion House of 14th June

OnThursday, 14th June 2018, a gathering termed the Public Sector Digital Marketing Summit will be held at the famous Mansion … 0
Digital Marketing Strategy
Customer Data Platform, Data Management

Survey Finds Many Irish Businesses Don’t Have Digital Marketing Strategy

An Irish communications agency, Springboard PR & Marketing, claims that one-third of Irish businesses do not have a digital marketing … 0
3 Inexpensive Digital Marketing Strategies
Native/Content Advertising

3 Inexpensive Digital Marketing Strategies

Looking for marketing strategies to improve the return on investment? Be it a large scale or small-scale company, or even … 0
Searching Blockchain FreeEed
Commerce & Sales, Sales Automation, Enablement & Intelligence

Searching Blockchain FreeEed

Reading and searching the Blockchain will soon become easier as SHMsoft Inc. of Houston, Texas is announcing the new capability … 0
Marketing Dynasil
Channel, Partner & Local Marketing, Commerce & Sales

Nirmal Parikh Hired as VP, Marketing Dynasil

Dynasil Corporation of America announced the appointment of Nirmal Parikh as the new Vice President, Marketing in May 2018. Dynasil … 0
IAS integration to Increase Brand Safety
Commerce & Sales, Sales Automation, Enablement & Intelligence

Outbrain Partners with IAS integration to Increase Brand Safety

Content discovery platform Outbrain has recently partnered with IAS integration to improve brand safety. This new deal would enable Outbrain … 0
Craftsmanship Behind Great Marketing
Channel, Partner & Local Marketing, Commerce & Sales

Kelly Watkins On Not Being ‘Cursed By Knowledge’ + The Craftsmanship Behind Great Marketing

The year is 2018. The way businesses function has changed drastically. Employees are no longer just employees. Employees too are … 0
Leading Demand-Side Platform (DSP)
Advertising & Promotion, Native/Content Advertising

PeerLogix Over-The-Top (OTT) Date Now Available Through Leading Demand-Side Platform (DSP).

PeerLogix, Inc. (OTCQB : LOGX) the company which established the standard for tracking non-subscription based Over-The-Top (OTT) engagement data, announced … 0
Digital Marketing Conference
Digital Asset Management, Marketing Automation

Zanroo Promotes Singapore’s Smart Nation Initiative at Gartner Digital Marketing Conference

The Gartner Digital Marketing Conference was held in San Diego, California in May 2018. Zanroo, which is the fastest-growing marketing technology … 0
GDPR with Support of a WFA
Content & Experience, Digital Asset Management

Unilever, Diageo, Procter & Gamble go beyond GDPR with Support of a WFA Data Manifesto

Some of world top advertisers like Unilever, Mastercard, Procter & Gamble, and Diageo have teamed up with the World Federation … 0
Easier Viewing of Photos and Videos
Advertising & Promotion, Print

Shutterstock gets Integrated into IBM’s Watson for Easier Viewing of Photos and Videos

For easy viewing of images, videos, and music tracks Shutterstock gets integrated into IBM’s Watson AI technology. Currently, Shutterstock is … 0
Digital Partner to Launch Digital Content Network
Advertising & Promotion, Search & Social Advertising

Karangkraf and Astro’s Blaze Digital Partner to Launch Digital Content Network

Recently Blaze Digital, the digital marketing unit of Astro and Grup Majalah Karangkraf have signed a joint venture deal to … 0
Custom Marketing Products for Small Businesses
Business/Customer Intelligence & Data Science, Digital Asset Management, Marketing Automation

Deluxe Corp. Acquires LogoMix, a Provider of Custom Marketing Products for Small Businesses

Acquisition further enhances Deluxe’s suite of small business marketing solutions SHOREVIEW, Minn.–(BUSINESS WIRE)–Deluxe Corporation (NYSE: DLX) announced that it recently acquired … 0
SendGrid Announces the Grand Opening of its New Office in Redwood City, California
Social & Relationships, Social Media Marketing & Monitoring

SendGrid Announces the Grand Opening of its New Office in Redwood City, California

Triples Footprint from Prior Office to Bolster Presence in Silicon Valley DENVER–(BUSINESS WIRE)–SendGrid, Inc. (NYSE: SEND), a leading digital communication … 0
Expand Commerce Content Solutions for US Publishers
Business, Commerce & Sales, Ecommerce, Finance

Skimlinks Partners with Monetizer101 to Expand Commerce Content Solutions for US Publishers

Partnership offers US publishers exclusive access through Skimlinks to greater options for revenue diversification through commerce content Monetizer101 currently supports … 0
Cisco Announces Intent to Acquire Accompany
Uncategorized

Cisco Announces Intent to Acquire Accompany

SAN JOSE, Calif. – May 1, 2018 – Cisco (NASDAQ: CSCO) announced today its intent to acquire Accompany, a privately … 0
Contently Announces ContentlyOne
Content & Experience, Content Marketing

Contently Announces ContentlyOne™

Promises Industry’s First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey NEW YORK, April 30, 2018 … 0
Mirriad launches highly scalable In-Video Ad Unit
Content & Experience, Content Marketing

Mirriad launches highly scalable In-Video Ad Unit

Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS). NEW YORK, May 2, 2018 /PRNewswire/ — Video technology company Mirriad … 0
Engage Customers Online
Business, Finance

Podium Releases Webchat, Allows Local Businesses to Engage Customers Online Via Text

Local businesses can now interact more meaningfully with customers through text, converting online interactions into in-person visits more easily. LEHI, … 0
Audience Reach Through Strategic Integration
Dashboards & Data Visualization, Data Management

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0
Bar for Measurement of Print Media Advertising
Advertising & Promotion, Mobile Marketing, Search & Social Advertising

Barometric® Raises the Bar for Measurement of Print Media Advertising

Holistic measurement and tracking solution opens up new visibility within legacy marketing channel NEW YORK–(BUSINESS WIRE)–Barometric, MRC accredited provider of … 0
Expands Mobile and Video Product Leadership Team
Advertising & Promotion, Mobile Marketing

OpenX Expands Mobile and Video Product Leadership Team

OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony Mobile and video growth … 0
Innovid Expands Global Footprint with New Singapore Office
Data Management, Marketing Analytics, Performance & Attribution

Innovid Expands Global Footprint with New Singapore Office and Appointment of Henry Schenker as Vice President, APAC

NEW YORK–(BUSINESS WIRE)–Innovid, the world’s leading video marketing platform, today announced increased global expansion with the opening of its Singapore … 0
TechTarget Revolutionizes Account
Data Management, Marketing Analytics, Performance & Attribution

TechTarget Revolutionizes Account

TechTarget Revolutionizes Account-Based Marketing (ABM) and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform NEWTON, MA – … 0
Integration and Partnership with Hootsuite
Call Analytics & Management, Social & Relationships, Social Media Marketing & Monitoring

Bynder Announces Integration and Partnership with Hootsuite

BOSTON, May 02, 2018 (GLOBE NEWSWIRE) — Bynder, the global leader in digital asset management (DAM), today announced a new … 0
Empowers Brands to Deliver Fluid Experiences
CRM, Social & Relationships

Adobe Empowers Brands to Deliver Fluid Experiences

Consumers lead busy lives, constantly on the go and changing devices and channels to get what they want, when they … 0
Native Advertising
Advertising & Promotion, Native/Content Advertising

TripleLift and White Ops Partner to Fight Fraud in Native Advertising

TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange … 0
Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare
Content & Experience, Content Marketing

MadCap Software Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare

MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap … 0
First Self-Serve Mobile Advertising Platform to Include Location Score Technology
Advertising & Promotion, Mobile Marketing

Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology

Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes … 0
AI-Powered Analytics Projects
Data Management, Marketing Analytics, Performance & Attribution

Adobe Gives Sneak Peek Into AI-Powered Analytics Projects

Adobe believes that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day … 0
Commerce & Sales, Ecommerce

FastSpring Appoints Scott Herriman as Senior Vice President of Engineering

Santa Barbara, CA: FastSpring, a company for ecommerce management for digital businesses, today announced the addition of Scott Herriman as Senior … 0
why every small business needs to have a blog
Content & Experience

Eight reasons why every small business needs to have a blog

A blog is technically a base for customers to read all about their favourite companies and their news, while also … 0
Assessing the ‘where’s where’ of geolocation in digital advertising
Advertising & Promotion

Assessing the ‘where’s where’ of geolocation in digital advertising

Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This … 0
The GDPR learnings that nobody told you about: Guidelines for small businesses
Customer Experience, Service & Success, Social & Relationships

The GDPR learnings that nobody told you about: Guidelines for small businesses

Few changes over the last several years have as many practical repercussions on the way marketers do their job as … 0
Facebook unveils new analytics features, including a tool to track the omnichannel journey
Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0
Three AI marketing trends for brick-and-mortar retailers
Commerce & Sales, Ecommerce

Three AI marketing trends for brick-and-mortar retailers

It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. … 0
BlueJeans Announces Latest Integration With Workplace by Facebook
Data Management, Marketing Analytics, Performance & Attribution

BlueJeans Announces Latest Integration With Workplace by Facebook

BlueJeans Network Inc, the first cloud service to connect desktops, mobile devices and room systems in one video meeting, announced … 0
TwentyThree Partners with Marketo to Bring Video Engagement Data to Marketing Automation Users
Content & Experience, Interactive Content

TwentyThree Partners with Marketo to Bring Video Engagement Data to Marketing Automation Users

Copenhagen: TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the … 0
AppLift Introduces Programmatic Premium Offering, AppLift Studio with the Collaboration of Gamewheel
Content & Experience, Interactive Content

AppLift Introduces Programmatic Premium Offering, AppLift Studio with the Collaboration of Gamewheel

Berlin and San Francisco and Seoul, South Korea: AppLift, a mobile ad tech company, today announced AppLift Studio, a new … 0
Here’s why Radius and Leadspace decided to combine
Data Management, Predictive Analytics

Here’s why Radius and Leadspace decided to combine

The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to … 0
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
Commerce & Sales, Ecommerce

How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud

There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to … 0
Data 101 to Set Your Data-Driven Marketing Ablaze
Data Management, Mobile & Web Analytics, Predictive Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Data Management, Mobile & Web Analytics

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0
Eight reasons why every small business needs to have a blog
Commerce & Sales, Ecommerce

Eight reasons why every small business needs to have a blog

A blog is technically a base for customers to read all about their favourite companies and their news, while also … 0
Four ways to maximise Amazon's social marketing power
Advertising & Promotion, Commerce & Sales

Four ways to maximise Amazon’s social marketing power

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad … 0
SUBSCRIBE Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets
Social & Relationships, Social Media Marketing & Monitoring

SUBSCRIBE Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming … 0
SUBSCRIBE Sprinklr adds AI to its customer experience platform
Social & Relationships, Social Media Marketing & Monitoring

SUBSCRIBE Sprinklr adds AI to its customer experience platform

Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to … 0
How store locators can work wonders for your SEO
Advertising & Promotion, Commerce & Sales

How store locators can work wonders for your SEO

Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar … 0
The power of real-world testing
Commerce & Sales, Ecommerce

The power of real-world testing

As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who … 0
Convergence communique: The importance of storyboarding – and your brand’s message
Content & Experience, Content Marketing

Convergence communique: The importance of storyboarding – and your brand’s message

William Cameron Menzies is considered by most to have been the greatest of all film production designers and art directors. … 0
Six key ways to distribute your content and grow your following at the same time
Content & Experience, Content Marketing, Social Media Marketing & Monitoring

Six key ways to distribute your content and grow your following at the same time

If you’re a leader in business, you’re probably not enamoured by social media. Sure, you’ve got accounts on LinkedIn and … 0
Best practices for optimizing media-rich webpage speed
Content & Experience, Content Marketing

Best practices for optimizing media-rich webpage speed

A visually rich brand website that engages visitors is a must-have in today’s crowded media environment. Consumer media consumption is … 0
MarTech Landscape: What is XR?
Content & Experience, Content Marketing

MarTech Landscape: What is XR?

If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel. Undoubtedly, … 0
Voice agents and interfaces will require many new marketing strategies
Content & Experience, Content Marketing

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of … 0
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Data Management, Marketing Analytics, Performance & Attribution

More companies announce GDPR compliance efforts as the deadline for enforcement looms

Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools. With a little less … 0
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
Advertising & Promotion, Business, Display & Programmatic Advertising

Google posts $31.1B in total revenue, beats top- and bottom-line expectations

The company reported nearly $27 billion in ad revenues. Google parent Alphabet Inc. has announced financial results for the first … 0