SRAX, Inc., a digital marketing and consumer data management technology company, announces the Stock for Ads Program, offering media solutions for stock payments as a way to help businesses engage with their customers or clients and preserve cash during this critical time martech news
The current environment is forcing public companies to conserve cash while they assess the opportunities and risks associated with their business strategies. At the same time, people are spending more time at home and thus online. This presents a significant opportunity for companies to move their marketing efforts to digital media in order to effectively reach and engage their target audiences. The Stock for Ads Program allows companies to buy media on all marketing channels, including social media, display, email, and native.
In addition, publicly traded companies can exchange stock for a subscription to SRAX’s investor intelligence and communications platform, SRAX IR. This platform enables companies to monitor their shareholders’ buying and selling behaviors, developing insights that can be used to engage current and potential investors across marketing channels martech.
“We understand what it means to be a publicly traded company and we want to help businesses continue, not halt their marketing efforts,” says Christopher Miglino, founder and CEO of SRAX. “With our custom media plans, businesses can attract and engage customers with digital ads, covering expenses up to a year in exchange for stock of their company.”