The beta-dispatch of Rivr was recently declared by Simplaex. Rivr is a new AI-fueled Audience Yield Manager that empowers SSPs and distributors to progress to a performance model based on audiences, conveying exponential incentive to publicists.
Programming advertising is no more the transparent fora that it once was. It has become exponentially more complex. The advertisers and publishers alike are being dragged further away with the increasing technology stack with regards to comprehension and assessing the audience.
With the help of Rivr, the audience can view live from the automatic bid stream to give distributors and SSPs restored trust in their most significant resource – its viewers. It is a well-known fact that promoters cherish exactness; more accurately they can hit their planned clients, the more they remain to pick up from their position on a distributors’ site.
Rivr goes about as an all-inclusive interpreter to arrange crowds, backing SSPs, and distributors to comprehend and foresee any adjustment in the bid stream. As indicated by the demand side’s “eagerness to pay” for a specific type of audiences, SSPs and distributors can likewise adjust to a dynamic estimating methodology that speaks to the genuine estimation of a group of people versus the real request. Therefore, purchasers will have the capacity to get the particular audiences they need and dealers can enhance evaluating and fill rates in the same manner with a very cost-productive traffic distribution system.
Rivr has primarily focused on three essential key features that include Transparency, Simplicity, and Performance. Rivr recognizes the need to have a genuine relationship between the two parties; it supports real time exchange through the programmatic interaction from within the bid stream. Not only is the system dynamic, but it also optimizes the ROI of advertisers, publishers, and SSPs.