The man who popularized the science fiction concept of beaming to new worlds has joined the hologram original, Proto, as an advisor; His first ever real life beam was from Los Angeles to Australia for Advertising Week APAC keynote
Proto Inc. announced today that William Shatner has joined the company as an advisor and used the technology for the first time to beam live, giving a keynote in Sydney, Australia. Mr. Shatner was able to see and hear the audience at Advertising Week APAC 2023 and the host, Catherine Bowe, Client Council & Industry Trade Lead, Meta APAC, and respond in real time across 7500 miles – just as if he was in the room.
“You’re there in Australia and I’m here in Los Angeles,” said William Shatner. “BUT thanks to Proto hologram, we’re together.”
See scenes from William Shatner’s historic Proto holoportation.
Advertising Week APAC 2023 took place at Sydney’s iconic Luna Park. The two day event brought the entire advertising and marketing industry together and included the debut of the AWAPAC Future is Female Awards, presented by LinkedIn. William Shatner beamed into the Great Minds stage on the second day of the event to discuss the latest on technology, innovation and our planet. Bowe later called interviewing Shatner via Proto one of the highlights of her career. Proto’s distributor in Australia, TeleIn, produced the Sydney side of the live beam.
Caption: William Shatner beams via Proto hologram to talk with Meta’s Catherine Bowe at Advertising Week APAC 2023. Credit: Shutterstock for Advertising Week APAC
Proto is the original, patented, self-contained hologram device and the platform that makes holoportation a reality. The company has offices on five continents, and beams executives, artists, athletes, teachers and doctors around the globe on a regular basis.
“William Shatner stamped the idea holoportation on our imaginations with his performances on Star Trek and now he can beam anywhere on Earth, in real life,” said David Nussbaum, Inventor and CEO of Proto Inc. “With Captain Kirk advising us, there’s nowhere Proto can’t go.”
Proto is backed by Tim Draper (Tesla, SpaceX, Skype), Mike Walsh (Uber), and other influential investors such as Sean “Diddy” Combs, Howie Mandel and Paris Hilton. Clients include Accenture, Amazon, BT, Christie’s, IBM, PwC, Softbank, T-Mobile, Walmart, Virgin Media 02 and Verizon and Proto has done marketing events with the NFL, NBA, NHL, Audi, Kia, Netflix, H&M and more. Recent celebrity Proto users include Jimmy Kimmel, Chris Pratt, Whitney Cummings, Logan Paul and Manny Paquiao. Proto just achieved SOC 2 Type II status, making it the only hologram company certified secure and private.
Check Out the New MTC Podcast. For more such updates, follow us on Google News Martech News