Recently, Amazon Attribution has been getting a lot of buzz in the marketing and advertising sector. Even though the software is still in beta, it has already become quite popular and highly acclaimed. Amazon Attribution tracks the effectiveness of various types of advertising in driving sales for Amazon sellers. Amazon Attribution is unique and has quickly surpassed these programs in terms of the hype that it’s generating and in terms of growth. There are three main reasons why Amazon Attribution has become such a popular solution. It allows the measurement of advertising effectiveness of various channels in a more easily understandable way. Also, Amazon Attribution allows simple on-demand attribution reporting. Finally, the program also gives campaign managers in-depth current data to allow them to tweak active campaigns and more effectively plan future campaigns. To learn more about the impressive features of Amazon Attribution, read on.
You Can Measure The Advertising Effectiveness Of Various Channels
Amazon Attribution is the only tracking program that allows you to see how effective advertisements on off-Amazon platforms are at driving sales on Amazon. This is a feature that Amazon vendors and sellers have clamored for over the years, and Attribution is the only program that offers it. Amazon Attribution can track the effectiveness of a wide variety of different advertisements from a wide variety of different platforms. The wide variety of platforms that Attribution can be used with the includes the following channels:
- search
- social
- video
- display
In short, Amazon Attribution works with every major type of advertisement in today’s Internet advertising sector.
Easy On-Demand Attribution Reporting
Another highly advantageous feature of Amazon Attribution is its easy-to-follow attribution reporting. This attribution reporting can be accessed on-demand however sellers cannot interrupt or tweak campaigns that are already in process. For a campaign to succeed in the increasingly competitive and over-saturated digital advertising landscape of today, these constant small tweaks are often vital. Other programs allow tweaking active campaigns, of course, but the various features and in-depth data of Amazon Attribution make working with active campaigns easier and more effective.
In-Depth Data Helps You Plan Campaigns
Amazon Attribution offers in-depth, customized data that will help you plan future campaigns, as well. Attribution allows you to review the performance of each advertising channel in minute detail. The program also allows you to review the audiences that you’re reaching with your campaigns via a different advertisement platform, thus letting you know if you are reaching your target audience. Sellers should be aware that this data is not necessarily tied to purchases unless they’ve been segmented the details at the campaign level. The combination of these two streams of valuable data will allow you to plan future campaigns effectively.
ABOUT THE AUTHOR
Jake Schwarzbaum
Co-Founder and COO of Velocity Sellers
Jake graduated from NYU Tisch with a film degree and knew early on that he liked the technical aspect of digital communication. He has worked on numerous successful marketing campaigns. Jake brings to the team a rare combination of artistic and technical talent, and left and right brain synthesis – he is someone we throw the kitchen sink at and he has become the go-to guy for making big things happen. He found his true passion in Ecommerce, analytics, and ultimately, Amazon.