![](https://www.martechcube.com/wp-content/uploads/2019/10/CLOUD-LOAD-BALANCING.jpg)
Over-utilized or geographically distant servers add unnecessary latency and degrade the visitor experience. In many cases, unreliable or misconfigured servers drop visitor requests completely, preventing access to websites, web apps or APIs. Poor visitor experiences like these have a direct impact on revenue, reputation, and customer loyalty.Expanding on Cloudflare’s highly available DNS infrastructure and global Anycast network, Cloudflare Load Balancing addresses these issues by providing:
- Local and global load balancing to reduce latency by load balancing traffic across multiple servers or by routing traffic to the closest geolocation region.
- Health checks with fast failover to rapidly route visitors away from failures.
Download this whitepaper to know more!