Webflow announced its recognition as a Strong Performer in The Forrester Wave™: Content Management Systems, Q1 2025 report. Webflow’s inclusion highlights a growing industry trend: marketing leaders are balancing tighter budgets, AI-driven shifts in organic traffic, and growing inefficiencies of overcomplicated tech stacks, all while being expected to deliver more impact than ever. Traditional open-source CMS platforms lack flexibility, digital experience platforms (DXPs) are complex and resource-intensive, and headless CMS solutions, while promising, often require significant developer support. As a result, companies are replatforming to modern solutions that deliver AI-powered capabilities without compromise.
“We believe Forrester’s research confirms what we hear from businesses every day: teams want more control over their websites without trade-offs,” said Rachel Wolan, Chief Product Officer at Webflow. “For too long, companies have had to choose between rigid, resource-heavy platforms or all-in-one suites that lack flexibility. Webflow brings the best of both worlds, giving businesses a powerful, scalable solution that empowers teams to build, manage, and optimize their websites with ease.”
Webflow attributes its recognition as a Strong Performer in the Forrester CMS Wave Report as a reflection of an industry-wide transformation. Enterprises are prioritizing CMS platforms that make it easier to create and manage digital experiences without relying on expansive resources for every update.
Webflow offers:
- Smarter, faster web development with AI-driven automation that enhances design workflows, optimizes site performance, and accelerates time to market.
- More control for marketing teams to update content, launch campaigns, and iterate on their websites without technical bottlenecks.
- Greater efficiency for developers by reducing time spent on CMS maintenance, freeing them to focus on higher-impact work.
- Enterprise-grade scalability and security without unnecessary complexity or vendor lock-in.
“Webflow doesn’t just help us move faster, it introduces a new way of working. As Docusign evolved beyond our e-signature roots, we needed a CMS that could keep up with our transformation,” said Carla Weis, Vice President of Brand and Creative at Docusign. “With Webflow, we built experiences that not only brought our new brand and category to life, but also redefined how our teams collaborate. The impact speaks for itself: faster execution, greater flexibility, and a website that reflects the future of Docusign.”
More than 300,000 teams use Webflow to power their businesses, as enterprises embrace a faster, more adaptable approach to their digital experiences. Marketing teams are looking for smarter, more efficient ways to build, and Webflow is pushing the industry forward with AI-driven automation and a modern, scalable approach to web development. By combining speed, flexibility, and artificial intelligence, Webflow is redefining how businesses create and optimize the next generation of digital experiences.
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