Video messaging leader Vidyard announced significant enhancements to its hyper-realistic AI Avatars that make developing and delivering hundreds of customized sales videos faster than it once took to record one. First announced in April this year, the groundbreaking addition to the industry-leading Vidyard Messages platform now features fast and easy bulk personalization using automated keyword replacement in custom scripts and script enrichment using customer intelligence platforms like Clearbit. Customizing videos for individual recipients ensures that each video resonates with a prospect’s unique needs and results in higher engagement rates and more closed-won deals for sellers. See them in action here.
Currently in use by top global sales teams around the world, Vidyard AI Avatars enable personalization at scale, letting sales and marketing teams create hyper-realistic, personalized video messages that are practically indistinguishable from the salesperson’s actual voice and appearance. Vidyard AI Avatars streamline video creation by allowing users to quickly generate videos in their exact likeness from a written, audio or AI-generated script, enabling them to focus on higher-priority tasks. AI Avatars help businesses ensure their messaging is consistent and accurate across communications platforms, which is particularly beneficial for globally distributed teams.
Companies using video messages report spending up to 85% less effort to connect with prospects, booking up to five times more meetings, and seeing significant increases in close rates. The use of AI Avatars addresses common video use issues, including stage fright, not knowing what to say, having to read scripts or stumbling over imperfect takes, and the challenge of finding the right time and place to record. They are also seamlessly integrated with most existing CRM and sales platforms and therefore let sales teams leverage advanced analytics and notifications to track video performance and engagement.
New capabilities announced today:
- Bulk personalization lets users personalize scripts for bulk recipient lists using either simple keyword replacement or enriched data from customer intelligence platforms like Clearbit.
- AI Avatar integration with leading sales engagement platforms like Salesloft, HubSpot and Apollo helps sales teams avoid switching between different tools and interfaces, eliminating workflow disruption and reduced productivity.
- Enhanced Facial Feature Accuracy enables sales teams to create more natural and lifelike conversations that make users feel as though they are interacting with a real person.
- Faster Avatar creation means that it now only takes 90 seconds of footage to train your avatar, and your custom avatar will be ready in as little as 3 hours.
- New Vidyard AI Avatars API lets sophisticated sales and development teams seamlessly integrate AI Avatars into code, easing integration and accelerating productivity.
“The advancements in AI Avatar technology we are announcing today are revolutionizing the way sales teams connect with customers as we continue to improve upon the way selling is done and help create the future of productive buyer-seller relationships,” said Jonathan Lister, Vidyard Chief Operating Officer. “By enabling the rapid creation and delivery of hyper-realistic, personalized video messages at scale through AI, we are empowering businesses to take advantage of the evolving landscape of work that is becoming influenced by technological advancements, societal changes and economic trends. As a result, we are seeing greatly enhanced engagement and response rates that are driving better sales outcomes for customers.”
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