VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% YoY growth and on track to reach $1.5 billion by year-end.
Amid the ongoing transformation of the media landscape, VideoAmp has seen rapid demand for its advanced currency and measurement solutions across major broadcast and cable networks, streaming providers, agencies and advertisers with 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers.
The company’s upward trajectory continues as industry constituents — including, but not limited to A+E Networks (A&E, Lifetime, The HISTORY Channel), AMG, IPG Mediabrands, NBCUniversal, OMG, Paramount, RPA and Warner Bros. Discovery — are leveraging VideoAmp to power their cross platform planning and measurement solutions, offering their clients more precise audience reach and a higher return on their media spend. AMG, for instance, continues to exclusively leverage VideoAmp currency for its business. Further, the company’s partnership with OpenAP has expanded the overall market for advanced audience campaigns with OpenAP serving as a cross-publisher audience activation layer for VideoAmp currency – a partnership seeing significant year-over-year growth and adoption.
“As an early adopter of big data, VideoAmp has made profound contributions to currency innovation. Aiming to right-size the industry’s measurement capabilities to reflect total video viewership and support audience planning and buying. We applaud VideoAmp’s efforts to foster healthy competition in our marketplace and for enabling our clients to transact and measure against the audiences and KPIs that matter most to them,” says Geoffrey Calabrese, Chief Investment Officer, Omnicom Media Group North America.
Additionally, earlier this year, it was announced that VideoAmp would power WBD’s proprietary, first-party data platform, Olli, to allow for seamless campaign planning, activation and measurement across WBD’s entire portfolio of premium content and brands. Since then, WBD has seen 166% growth in cross-platform campaigns guaranteed on VideoAmp currency.
“At Warner Bros. Discovery, we’re committed to providing unmatched value to our clients with innovative solutions that drive exceptional results,” said David Porter, Head of Ad Sales Research, Data, and Insights at Warner Bros. Discovery. “Integrating VideoAmp’s state-of-the-art measurement tools into our Olli platform has delivered extraordinary levels of growth, efficiency, and execution to our partners’ cross-platform Data Driven Video campaigns across WBD’s iconic portfolio of brands and programming.”
VideoAmp’s technology and measurement solutions offer agencies, brands and publishers high quality big data, methodologies and technology to power advertising and content use cases in a cross-platform world. Earlier this year, the company partnered with Snap Inc. in an industry-first collaboration to integrate its full set of social inventory into VideoAmp’s cross-platform planning solution leveraging scaled log files. VideoAmp is working with all major publishers on data integration to enable best in class planning for media buyers ahead of the ‘25-26 Upfront planning cycle.
“This is incredibly encouraging to see, and share, as our growth figures clearly indicate that there is a seismic industry shift undertow,” says Pete Bradbury, Chief Commercial and Growth Officer, VideoAmp. “Advanced media measurement is here, and it’s here to stay. Our mission is to help clients plan, deliver, and ultimately drive better outcomes, and we’re making good on that promise.”
The company is set to launch its outcome measurement capabilities in Q4 ‘24 to provide more precise, seamless measurement for clients as the shift to advanced currency takes hold across the industry, with more exciting developments and strategic collaborations to be announced in the coming months.
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