VideoAmp, an adtech company providing measurement, data and software solutions for the advertising ecosystem to more efficiently and effectively allocate media spend, today announced $150 million in Series G funding led by Vista Credit Partners, a subsidiary of Vista Equity Partners and strategic financing partner focused on the enterprise software, data and technology markets. The funding will help accelerate VideoAmp’s growth and ability to empower content owners, advertisers and their media agencies with an advanced media currency solution that redefines the way media is valued, bought and sold across screens.
“VideoAmp has seen explosive growth and significant customer adoption of our best-in-class measurement, optimization and planning tools for the buy-side. We’ve also seen incredible momentum in both the buy- and sell-side adopting our advanced currency solution,” said Paul Ross, Chief Financial Officer of VideoAmp. “VideoAmp’s advanced currency is poised to increase advertiser ROI and provide a more accurate way to value a publisher’s content. This round of funding from Vista Credit Partners will support our strategy and commitment to both currency and further establishing our overall category leadership.”
Vista Credit Partners’ investment in VideoAmp underscores the confidence and shift to large scale datasets, in place of panel-only based solutions, for media measurement, planning, optimization and currency. With VideoAmp, advertisers can more effectively measure and optimize for fragmented, cross-screen audiences and provide more accurate attribution to business outcomes. VideoAmp’s data methodology joins various inputs like Set-Top Box data (STB) with Smart TV data from ACR providers, which undergo rigorous ingestion, cleansing, deduplicating and weighting processes to create a larger, more accurate dataset of nearly 40 million households and more than 60 million devices across the U.S. With VideoAmp’s currency-grade data and solutions, clients can tap into advanced audiences and real-time insights to plan, optimize and measure reach and frequency across screens with greater accuracy and representation.
VideoAmp has seen incredible adoption for its measurement and currency solutions with 13 major linear and streaming publishers on board, along with all major media holding companies and several independent agencies and 75+ advertisers. This has resulted in hundreds of campaigns transacted on VideoAmp currency and putting the company on track to deliver billions of advertising spend in currency guaranteed campaigns for the 2023/2024 broadcast year.
“Vista Credit Partners is committed to accelerating the growth and success of innovative enterprise software businesses with tailored capital solutions and operational support to fit their individual needs,” said David Flannery, President of Vista Credit Partners. “VideoAmp is defining how advertisers measure and deliver value in the modern media landscape, and we look forward to supporting the company in its next phase of growth.”
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