Video Advertising

Advertisers Must Focus on Total TV Experience for Strong CTV Campaigns

LG Ad Solutions, in collaboration with MediaScience, released a groundbreaking study that underscores the effectiveness of creating a seamless Connected … BusinessWireOctober 4, 2024, 7:00 pmOctober 7, 20240

Video Advertising

First-Time TV Advertisers See Immediate, Sustained Mid-Funnel Gains

First-time TV advertisers are achieving significant and sustained mid-funnel results once they launch their campaign. That is the big-picture takeaway … PRNewswireOctober 3, 2024, 2:30 pmOctober 3, 20240

Video Advertising

Locality announced the launch of Reach+

Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution that unifies local streaming … PRNewswireSeptember 20, 2024, 2:30 pmSeptember 20, 20240

Video Advertising

New Report Highlights Interactivity’s Impact on Mobile Video Ads

In collaboration with researchers at King’s Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital Turbine … PRNewswireAugust 16, 2024, 2:30 pmAugust 16, 20240

Video Advertising

Amplified Intelligence, Spotify to measure consumer attention across ads

Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining … Amplified IntelligenceAugust 9, 2024, 12:43 pmAugust 9, 20240