Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced an exclusive partnership with digital-out-of-home (DOOH) advertising platform Perpetual Media. Viamedia will be the exclusive local and regional direct advertising sales firm in all its more than 60 DMAs for Perpetual Media and in all of Perpetual Media’s locations beyond the Viamedia DMAs.
“Due to consumer and business demand, video marketing is trending rapidly toward personalization,” said David Solomon, CEO at Viamedia. “To date, ad targeting has been focused on mobile and in-home devices and platforms. Perpetual Media has cracked the code for delivering personalized video messaging to consumers via place-based, out-of-home networks. The DOOH market is expected to grow significantly, and this partnership is an important additional step toward providing advertisers the best opportunities to reach consumers in a fragmented media landscape.”
Perpetual Media is a leader in the DOOH smart-TV space, offering ad targeting and engagement opportunities for advertisers to reach consumers while out of the home. The company created the first and only people-based, one-to-one, programmatic real-time bidding (RTB) omnichannel platform allowing brands to engage consumers with premium video content at any place-based asset, anywhere, anytime.
“Joining forces with Viamedia marks a pivotal moment for Perpetual Media. This partnership is more than just a business agreement; it’s a strategic move to revolutionize the way advertisers connect with consumers in the DOOH space,” said Brandon Wilton, Founder and CEO at Perpetual Media. “Our advanced technology combined with Viamedia’s expertise in local and regional advertising sales is set to create a new paradigm in the advertising world.”
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