Viamedia, the largest independent advertising digital and linear rep firm in the country, announced a strategic partnership with Minerva Networks, a leading provider of advanced entertainment delivery solutions. The collaboration will integrate Viamedia’s Parrot Ad Decisioning System (ADS) into Minerva’s platforms, significantly enhancing programmatic ad capabilities for MVPDs and broadcasters. The partnership is poised to streamline ad insertion and improve inventory management across both traditional and CTV formats, offering a seamless integration that promises to redefine advertising delivery because advertising campaigns handled by Parrot are identical on linear and streaming channels.
Viamedia’s Parrot ADS, fully operational software, simplifies the advertising process by allowing a single order to cover both linear and streaming inventories, combining them into one invoice without additional work for clients or agencies. The partnership with Minerva will enhance this system by providing more robust support for ad insertion on additional networks and enable seamless transitions for sales teams to addressable platforms.
“Minerva is a leader in Free Advertising Streaming TV (FAST) ad delivery and content navigation, together we’re elevating the capabilities of Parrot ADS to fundamentally transform the advertising landscape,” said David Solomon, CEO of Viamedia. “This collaboration propels us to the forefront of industry innovation, dramatically boosting efficiency and creating expansive revenue opportunities. This signals a new benchmark for service excellence in programmatic TV advertising. It’s a significant leap forward, affirming our commitment to driving the future of advertising technology.”
CDE Lightband, a municipal power and broadband provider in Clarksville, TN has a 17-year partnership with both Minerva and Viamedia. CDE Lightband has both traditional and streaming video services and recently worked with Viamedia and Minerva in the testing and launch of the Parrot ADS solution. “Viamedia’s Parrot ADS solution, fully integrated with our Minerva-powered Cloud TV services, will allow us to transform how we manage and deliver advertisements,” said Christy Batts, Chief Broadband Officer, at CDE Lightband. “We anticipate this turnkey service will enhance our operational efficiency and generate incremental revenue by delivering more relevant and valuable ad impressions.”
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