Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers
Marketers and customer experience practitioners identify the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership between the Customer Engagement Company, Verint Systems Inc., and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can amplify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel and improve business outcomes martech news.
By combining the power of the Verint and Adobe platforms, organizations can leverage customer experience data seamlessly to automate the process of predicting and acting on experienced drivers, the key to anticipating and meeting customer needs. Companies can automate and take action on real-time insights across every level of the organization to drive meaningful outcomes, prioritizing improvements based on desired impacts.
Andrew Morris, Global Head of Insight, RS Components, a global provider of industrial and electronic products and solutions said that “We have seen explosive growth in our digital channels over the past five years. With the tight integration between Verint and Adobe, we’re seeing better insights and greater returns. We’re no longer just reacting to customer behaviors, but proactively predicting and developing personalized experiences that will help our brand stay competitive martech.”
Adobe Experience Cloud is a leader for powering digital businesses with data and insights, customer journey management, content and personalization, commerce and advertising, across both B2B and B2C for companies of every size. In Quarter4 2019, Adobe Experience Cloud was named a Leader in five Gartner Magic Quadrant and Forrester Wave reports.
The Verint Experience Cloud is the most comprehensive offering for omnichannel experience management in the industry delivering a complete view of direct, indirect and inferred Voice of the Customer (VoC) feedback from over key customer engagement channels with a powerful, automated analytics engine to deliver actionable insights. The fully-connected platform helps organizations to listen, analyze and act holistically across channels. At the start of the year, Verint solutions were recognized among top digital VoC specialists by leading independent research firm, Forrester Research, Inc., in two recent reports and also received a Digital Innovation Award from Ventana Research.