Events, Meetings & Webinars

UserTesting Announces Keynote Speaker Adam Alter for THiS 2024

THiS 2024 program to highlight strategies for co-creating with customers to build innovative products and experiences
UserTesting

UserTesting, a leader in experience research and insights, announced Adam Alter will keynote The Human Insight Summit (THiS) in Austin, Texas, taking place October 28-30, 2024. THiS is UserTesting’s annual customer conference dedicated to uniting the entire experience research and insights community. It brings together the world’s leading researchers, designers, product managers, and marketers. The event’s content emphasizes the power of team collaboration, continuous customer learning, and co-creation with customers, highlighting how these practices drive innovation and impact within organizations.

Keynote Speaker

Adam Alter, a Professor of Marketing and the Stansky Teaching Excellence Faculty Fellow at NYU’s Stern School of Business, as well as a New York Times bestselling author, will deliver the closing keynote. Adam’s keynote is scheduled for October 30th at 2:00 pm CT.

“I’m honored to keynote UserTesting’s THiS conference, where I’ll uncover the hidden forces that shape our decisions and behaviors. By examining the mental, emotional, and creative blocks that often hold us back, I’ll offer insights on how to overcome these barriers and unlock our potential for making better decision-making both personally and professionally,” said Adam Alter, Professor of Marketing at NYU Stern School of Business. “I’m eager to connect these ideas to the world of building and creating products and experiences, demonstrating how subtle choices can drive significant behavioral changes. In times of major disruptions, it’s crucial for business professionals to challenge their existing ways of thinking—reimagining organizations, roles, and impact. My goal is to empower individuals with strategies to break through obstacles and get ‘unstuck’.”

Additional speakers from Amazon, Best Buy, Calm, Verizon and more. You can find the full list of speakers here.

“At UserTesting, we believe that co-creating with customers is the fastest and most effective path to success,” said Paige Musto, Vice President of Corporate Marketing at UserTesting. “At THiS, we’re uniting a community of builders and creators to share, explore, and challenge how organizations learn from their customers, adapt to changing needs, and build products and experiences that drive meaningful change. Join us in Austin to be part of the UX transformation.”

Inspire. Enhance. Elevate.

THiS 2024 will offer attendees an in-depth exploration of how leading organizations turn insights into actionable strategies, driving impactful customer experiences. The conference will highlight the collaborative efforts of product, UX, design, marketing, and research teams in transforming concepts into live products, as well as the innovative approaches companies use to harness customer voices to fuel growth and innovation. These sessions are designed to empower participants to elevate their experience research and foster meaningful change within their organizations.

  • 3-day event with pre-conference workshops
  • 15+ breakout sessions
  • 500 attendees
  • Full agenda found here

This dates and times:

Fairmont Austin, Texas, October 28-30, 2024.

If you are a VP/SVP or C-level executive responsible for your organization’s digital, design, product, and/or customer experiences, you can request one of the limited seats for our Executive Connect program taking place during the conference on Tuesday, October 29th from 10:30-1:30pm CT.

Come for THiS, stay for Austin. We have a flash sale promotion running through September 15, 2024 – Register here and enter discount code FLASHSALE24 at checkout for $300 off your Full Conference pass (normally $599).

For more such updates, follow us on Google News Martech News

Previous ArticleNext Article