Trade Me, New Zealand’s largest classified marketplace, is embarking on transforming their retail media strategy. With over 23,000 professional sellers, Trade Me sought a platform that would give sellers more control, transparency, and ease of use in managing their advertising campaigns. After a comprehensive search, they are working with Topsort in bringing this vision to life.
By partnering with Topsort, Trade Me is transitioning to a more modern self-service, auction-based retail media system, designed to meet the specific needs of their sellers while opening new revenue opportunities.
Trade Me’s previous promotional offerings were tailored primarily to casual sellers, but they recognized that they needed a solution to better serve professional sellers, offering them the tools and flexibility to grow. The goal was to provide professional sellers with greater control over their listings, allowing them to tailor their ads to their specific needs. After considering other options, Trade Me chose Topsort due to its API-first approach and the ability to fully customize the solution to fit their unique platform.
Kevin Nolan, Product Manager at Trade Me, shares: “Topsort brought the functionality and flexibility we needed to get our retail media platform off the ground for our sellers. Topsort’s API-first approach allowed us to integrate seamlessly with our platform, from nothing to a working proof of concept in just six weeks”
Using Topsort’s APIs, Trade Me built their retail media platform, allowing their sellers to easily manage and optimize their campaigns. The platform offers automated bidding, real-time reporting, and an intuitive experience that empowers sellers to increase visibility and conversions for their listings.
Regina Ye, CEO and Co-founder of Topsort, commented: “We’re incredibly proud to partner with Trade Me and equip them with the best retail media technology in the market. As a pioneer in the region, Trade Me is leading the way for sellers in New Zealand by offering a powerful, flexible platform that drives visibility and sales. This partnership showcases how advanced, API-driven solutions can empower sellers and reshape the retail media landscape.”
This partnership marks a significant step forward for Trade Me as they continue to expand their retail media offerings. With Topsort’s advanced infrastructure, Trade Me is well-positioned to lead New Zealand’s retail media space, offering sellers the tools to grow their businesses and reach new customers.
Ready to see how Topsort can elevate your retail media strategy? Book a demo today to explore our cutting-edge solutions and discover how we can help you achieve your growth goals.
About Topsort
Topsort is the leading retail media infrastructure company, transforming retailers and marketplaces into top ad networks on par with industry giants. Through seamless integration, Topsort provides a comprehensive Bidless™ retail media tech stack featuring highly flexible API tools, an industry-leading privacy-safe clean room with robust online and in-store attribution, and a transparent ad network for streamlined media buying across multiple ad networks.
In just three years since launch, Topsort has raised $38 million in funding from investors like Pear Ventures, Quiet Capital, FJ Labs, and Upload Ventures. This capital fuels Topsort’s mission to lead the transition to cookie-less advertising. Topsort’s innovative solutions are trusted by global brands like Poshmark, Cencosud, Unilever, Coca-Cola, L’Oreal, General Mills, Falabella, Glovo (Delivery Hero), Atida, Phillips, and many more marketplaces, retailers, and advertisers.