Topsort, an artificial intelligence and auction-based retail media infrastructure company, announced its integration with Twilio Segment, the world’s leading customer data platform. This integration enables retailers and marketplaces to seamlessly track key advertising events for sponsored listings—impressions, clicks, and purchases—through Twilio Segment, enhancing their ability to optimize budget consumption, attribute purchases, and achieve sellers’ conversion goals within Topsort’s platform.
The Twilio Segment integration comes on the heels of Topsort’s recent release of its near-instant, low-code integration, which empowers marketplaces to integrate Topsort’s powerful retail media infrastructure with just a few lines of code in as little as one hour – a process that traditionally took three to six months and significant technical resources. It marks another developer-friendly move to open up transparency, decrease the barriers to entry to deploying retail media infrastructure, and provide developers the kind of tools for autonomy they need most.
“At Topsort, we’re different – with 75% of our team being engineers and developers, we’re dedicated to creating developer-centric solutions,” said Francisco Larrain, CTO and co-founder of Topsort. “Our mission is to make life easier for retailers and marketplaces by providing transparency and seamless access to the tools they need to succeed. This integration with Twilio Segment is another step towards making it as simple as possible for developers to integrate retail media infrastructure and help their companies open up new streams of revenue.”
By integrating Topsort with Twilio Segment, retailers and marketplaces gain access to a powerful, transparent, and developer-friendly solution designed to scale with their retail media needs. It also allows marketplaces to have a full metrics report available through Topsort’s Reporting API or directly in the Topsort Manager Platform dashboards.
Developers can also find useful integration steps within Topsort’s Event Destination and Topsort’s guide on Integrating Topsort with Segment. For more information or for any questions, contact Topsort support at support@topsort.com.
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