Table of Contents
Introduction
1. Digital Marketing Strategies: Data, Automation, AI & Analytics by Kellogg School of Management
2. Fundamentals of Digital Marketing, Social Media, and E-Commerce by Wharton, edX
3. Digital Marketing Certificate Program by Cornell University
4. UCLA Extension Digital Marketing Certificate
Conclusion
Introduction
The B2B industry is constantly changing, especially with the introduction of social media, which has replaced the old marketing techniques. Especially in the 21st century, stakeholders are more comfortable communicating with companies that have upscaled their marketing techniques with email marketing, automation, and chatbots.
Therefore, mastering the unique dynamics of B2B marketing is essential for B2B marketers to drive meaningful engagements and foster long-term business partnerships.
A search for appropriate digital marketing certification courses will yield numerous results for you and your marketing companies, as these university and private courses will be a beacon of light as they discuss important marketing topics.
In this Martech Cube article, we will learn about the top five digital marketing certifications that will help B2B marketers develop marketing strategies that will attract customers, create engagements, and satisfy stakeholders’ needs.
1. Digital Marketing Strategies: Data, Automation, AI & Analytics by Kellogg School of Management
The first digital marketing professional executive program is conducted by the Kellogg School of Management’s faculty members, who will help B2B marketers learn about digital marketing. This learning journey comprises understanding the new technologies, such as cloud computing, mobile marketing, and artificial intelligence (AI), that will help marketers practice modern marketing techniques that will be quite beneficial from an organizational perspective. At the end of the course, the marketers can identify the challenges of digital marketing, develop smart marketing solutions, and also discover the potential of AI technologies.
2. Fundamentals of Digital Marketing, Social Media, and E-Commerce by Wharton, edX
For B2B marketers who are looking forward to understanding how the digital economy works and developing strategies for successful e-commerce, digital, and social media marketing, this course is ideal for you. The course is organized around four themes that cover the above topics and focus on the behavioral foundations of online and offline landscapes. Even aspiring marketers can enroll in this certificate, but they should have a basic knowledge of customer analysis, segmentation, and branding.
3. Digital Marketing Certificate Program by Cornell University
Cornell University also offers a digital marketing certification course for seasoned and budding marketing professionals; to provide an overview of the digital marketing 2.0 industry. The course was developed by the faculty members of Cornell and was designed for B2B makers to explain their knowledge through real-life market research, customer development, and strategic brand management. Throughout the program, marketers have to write and execute their digital marketing plans in their workplace, see the results, and publish them on the certification portal.
4. UCLA Extension Digital Marketing Certificate
UCLA is one of the top-ranked universities and is known for academic excellence and research. The UCLA Extension is a part of the UCLA campus that allows aspirants to complete courses and programs for much lower prices. UCLA Extension’s digital manufacturing certification is an appropriate course for budding makers who are looking to understand the new digital manufacturing trends or update their skills. The course is divided into five themes that are mandatory for companies to get the certification.
Conclusion
Becoming a certified digital marketing professional in this digital era will unlock new opportunities that will enhance your skills and help in developing marketing strategies, understanding different digital platforms, and focusing on data analytics in making decisions. By acquiring these certifications, marketers can demonstrate their expertise and proficiency in various forms of digital marketing.
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