Tildei, a pioneering conversational marketing platform, announced its emergence from stealth with $6 million in seed funding. The company aims to transform how brands interact with customers in social channels like Instagram and WhatsApp by leveraging artificial intelligence to enable personalized, intelligent conversations at scale. Susa Ventures led the round with participation from Ludlow Ventures, Gradient Ventures, Lerer Hippeau, Vine Ventures, MXV Capital, Marcelo Claure, Jason Lemkin, and other angel investors. The company was incubated out of MXV Capital, a NYC based early stage fund.
Tildei will use the funding to further develop the platform’s AI capabilities, expand its channel support, and grow the team.
In an era where consumers increasingly prefer chat and social apps for communication, Tildei offers a paradigm shift from traditional mass messaging marketing approaches. The platform empowers brands to engage in real-time and context-aware conversations with customers which can range from answering basic queries to assisting with purchases. According to a study by eMarketer, in 2023, consumers spent an average of 151 minutes a day in social and chat apps like Instagram, TikTok, and WhatsApp. Tildei’s vision is to meet consumers in their platform of choice and power conversations where they are happening.
Tildei was founded by marketing technology industry veterans Mark Ghermezian, Kevin Dutra, and Manisha Shah. Ghermezian was the co-founder and founding CEO of Braze (BRZE), a lifecycle marketing platform that IPO’d in November 2021. Dutra and Shah were founding team members at Rebel, which was acquired by Salesforce in 2018.
“The proliferation of LLMs could not have come at a better time. Today’s customers expect personalized, immediate interactions. But that’s out of reach for the average brand,” said Ghermezian, co-founder and CEO of Tildei. “Our platform bridges the gap between this expectation and the limitations of current marketing tools, allowing brands to connect directly with their customers in social channels like Instagram and WhatsApp.”
The first channels supported by Tildei’s AI conversational platform are Instagram and WhatsApp, leveraging their respective 2 and 3 billion global active users. The company plans to add additional social channels this year, quickly expanding to help brands engage with customers wherever they are. The AI powered platform understands both a brand’s voice and the nuances of each channel so that marketers can take advantage of templates, quick replies, and other features for the best experience regardless of what social app is hosting the conversation.
“Tildei represents the future of marketing in a world dominated by chat and social apps,” said Chad Byers, co-founder and General Partner at Susa Ventures. “What impressed us most about Tildei is not just their innovative approach to conversational marketing, but also the team’s deep expertise in the martech space. With their AI-driven platform, Tildei is poised to revolutionize how brands engage with customers, creating more meaningful and personalized interactions at scale. We’re excited to support Tildei as they lead this shift in customer engagement.”
“Brands must evolve their engagement strategies and we want to be on the forefront of that,” said Felipe Araujo, Chief Digital Officer of Cariuma. “Today’s customer is no longer satisfied with one-way marketing messages. They want real-time connections and quicker feedback. Tildei made it easy to get started in both conversational marketing and a new channel. We are excited to see how this develops.”
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