The Futurum Group, a leading technology research, media and advisory firm, is thrilled to announce the appointment of Tiffani Bova as Chief Strategy and Research Officer. Bova, one of the industry’s most respected analysts and sales and customer experience thought leaders, brings an unparalleled expertise in growth and customer experience to The Futurum Group and its clients. Recognized globally for her strategic insights and vision, Bova has helped companies respond to market and customer disruptions, identify and embark on improving go-to-market strategies, and drive significant revenue growth in and around the tech industry.
As a former Gartner Distinguished Analyst and Research Fellow, Bova was one of the top analysts worldwide for several years and built her status and reputation as a sought-after advisor to the largest tech companies in the world. Tiffani advised her clients on indirect channel strategy, go-to-market and sales transformation.
Prior to joining The Futurum Group, Bova served as SVP, Global Growth Evangelist at Salesforce where she worked with customers and partners around the globe to maximize the benefits of technology to improve customer experience and deliver growth.
At The Futurum Group, Bova will run the research and strategy organization, while working closely with the entire leadership team to develop and scale its data and intelligence platform and insights for its clients. She will also lead the team’s efforts within the technology and telecom channels, demonstrating the power and performance of connected go-to-market strategies and alliances.
Over the past 12 months, The Futurum Group has grown organically and through several acquisitions which have broadened both its services and content portfolio of companies. Its research data and analytics arm, Futurum Intelligence, has been highly subscribed to since the advent of new customizable dashboards geared towards the hottest trends in the market.
“With the rapid acceleration of technological advancements and business model disruptions, I am thrilled to join The Futurum Group. This opportunity allows me to collaborate with some of the world’s leading brands as they navigate the complexities of today’s dynamic market landscape,” Said Bova “Together, we will drive innovation and strategic growth, ensuring they stay ahead of the curve in this fast-evolving environment.”
“Over the span of her career, Tiffani has been one of the most sought-after analysts and thought leaders advising the largest tech companies in the world including Cisco, HP, Microsoft, AWS and IBM,” said Daniel Newman, CEO of The Futurum Group. “Her track record is a testament to her reputation as one of the world’s foremost management thinkers, which I am thrilled and proud to welcome. The Futurum Group’s growth trajectory has been drawing the best talent in key positions, which we strive to apply in the standards and quality of work that serves our clients worldwide,” he added.
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