Almost half of small businesses recently surveyed by Thryv® (NASDAQ: THRY), the leading do-it-all small business software platform, see social media as a marketing area where AI can have a big impact. Thryv is now making that vision a reality, announcing today it has incorporated AI-enhanced social media capabilities into Thryv Marketing Center™.
Marketing Center’s new Social Media Management Tool connects a business’s social media channels including Instagram, TikTok and YouTube. In one view a small business can see all profiles, posts, comments and performance insights, making it easy to manage and grow their social presence. Which, in turn, grows their business: according to Salesforce1, half of shoppers worldwide have used social media to discover products and 59% percent have used it to purchase something.
New features include:
- AI-generated social content: with a simple prompt to write about “xyz,” ThryvAI’s caption generator creates customizable content, complete with hashtags and emojis, that is automatically designed for each social network.
- Social content library: organized by topic, these images and templates provide post content that can be easily added to a social media calendar.
- Content recommendations: content-based curation tools, including integrations with Google News and Pexels for quality articles and images, save time researching and creating new content.
- Social scheduling: ability to schedule out posts allows small businesses to just “set it and forget it” and reach the right people at the right time.
- Engagement: a single view of “Recent Posts” comes complete with all views, likes, comments and follower count across all connected social channels to better understand what content resonates with an audience.
“Social media marketing plays a big role in finding and engaging new customers,” said Rees Johnson, Chief Product Officer of Thryv. “However, being successful on social media requires time and creativity to develop, schedule, and engage with content. Time that most small businesses don’t have. By creating a centralized hub and leveraging AI for content creation Thryv is making it easy for small businesses to consistently serve relevant content to their customers without being online 24/7.”