Founded in 2018, theturnlab, a Canadian marketing, technology and consulting lab, is working to solve one of the most common problems retailers and manufacturers face today – closing the gap between brands and their audiences.
The leadership team that founded theturnlab has a long history in the digital space having launched the first digital commerce site for their client Fitness Depot in 1999. Over 20 years of building enterprise digital solutions for brands like Honda Canada, Callaway Golf, Golf Town, WWF and many others showed them that research, audience intelligence and strategy can have a profound impact on digital transformation outcomes. Hence a new model of consultancy led marketing technology company – theturnlab.
In 2019, Yamaha Motor Canada needed an upgraded online and ecommerce experience to better align with their customers’ needs. theturnlab conducted quantitative and qualitative research and developed audience personas and customer journeys to influence the design and development of their website. The transformation was a major success, nearly doubling previous web activity and engagement with the right audience. “We were highly impressed with theturnlab’s deep experience developing enterprise-level web and ecommerce solutions,” says John Delanty, Manager Digital Marketing at Yamaha Motor Canada. “But what sealed the deal was the insights they brought to building an exceptional user experience through insight-driven customer experience design”
Founder Howard Chang says, “we have 9 full-time, in-house developers who work at our Toronto head-quarters. Together with our dedicated team of researchers, consultants, strategists, marketers, and creatives we’re ready to take businesses’ ecommerce issues of today and turn them into next-level audience engagements and conversions.”
Recently, the company built and launched a proprietary tech business, Just Boardrooms, an innovative marketplace platform in desktop as well as IOS and Android apps with a wide variety of private boardrooms to book across the GTA and growing in other markets in Canada and the US. The startup has been so successful securing investments from well-known Canadian business leaders including former Dragon, Jim Treliving, and Venture Capitalist, John Ruffolo, who love the concept of creating additional revenue streams for businesses that own boardrooms and meeting spaces but don’t get enough use out of them.
Under their new CEO Stephanie Hurst, theturnlab’s mission is to be the company that leaders seek to solve their biggest challenges in the marketplace – things like identifying the target customer, understanding where and when they spend their attention and delivering a seamless online brand experience that leads to conversion. Through rigorous research theturnlab is able to help redefine the user experience and create fluid, digital and ecommerce ecosystems, bridging the gap between audience and brand; exactly what it’s doing with JustBoardrooms.com
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