The Uptown Agency today announces its acquisition of RBA, an award-winning, creative advertising agency recently named AdAge’s #3 Best Place to Work in the United States, and to the Inc. 5000 fastest growing private companies in America.
RBA, founded by W. Ross Cromartie and Kace Phillips in 2016, is a full-service creative advertising agency based in Dallas. It has produced award-winning work for hundreds of brands, including Golden Chick, Transwestern, Dickey’s Barbeque Pit, JLL, Cotton Patch Cafe, CBRE, Harwood International, Legends, Swiss American, Grayson Whiskey, Rhoback, Purdue University and more.
The Uptown Agency will absorb RBA’s team and client portfolio to accelerate its investment in award-winning creative advertising work. This strategic acquisition marks a significant milestone in the agency’s journey toward becoming a powerhouse in Dallas.
Joseph Alexander, CEO of The Uptown Agency, added: “Bringing RBA into The Uptown Agency family is a clear win as clients demand more intelligent, data-driven media and results in our space. RBA’s media and creative capabilities are highly innovative, and its team’s ability to scale quickly and efficiently across many different verticals makes it instantly prepared to be leveraged across our client base. I’m elated to start working with Ross and the entire RBA team and honored to preserve the legacy of RBA as we honor the vision of late co-founder Kace Phillips. We’re excited about the future and the many creative opportunities we’ll unlock for our client partners.”
W. Ross Cromartie, CEO of RBA, added: “RBA’s ability to match each client’s unique needs to drive business growth has made us a leader in the Dallas market. Our unique approach to media planning and buying, combined with our incredibly talented creative team, has resulted in explosive growth for our clients over the last decade. Teaming up with The Uptown Agency through this acquisition is a game-changer for RBA; we get to retain our client-obsessed culture and stay hyper-focused on creating Work That Wins™️, all while benefiting from The Uptown Agency’s depth of experience in branding, marketing, marketing technology, and creating digital brand experiences for consumers – resulting in accelerated growth for all. We couldn’t be more excited to join The Uptown Agency.”
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