The Bradford Group – a Nashville-based public relations agency – has merged with the Dalton Agency to create Nashville’s fourth largest public relations and advertising agency as measured by revenue.
Jeff Bradford will lead the Nashville office of the merged firm as president, sharing leadership with Gina Gallup, who will be senior vice president. The merged company will maintain the name, the Bradford Group. The firm’s other offices, in Jacksonville, Fla. and Atlanta, will maintain the Dalton Agency brand. Total income of the combined firms is over $12 million martech news.
“Our merger with Dalton – which has been in the works since late 2019 – opens up new vistas for us and our clients. We are now able to provide a full menu of marketing services to complement the full offering of public relations services that has brought our firm success. Our clients will benefit greatly from this integrated marketing approach, just as Dalton’s clients will benefit from the ideas, actions and results generated by our seasoned PR professionals,” Bradford said.
Founded in 1989 in Jacksonville – where it’s the city’s largest marketing agency – the Dalton Agency has a total staff of 93. It has been named an “Agency of the Year” in the Southeast by Advertising Age magazine martech.
“I am particularly excited about solidifying our agency’s already strong presence in Nashville, which is one of the most attractive markets in the nation today,” he added. “We entered the market three years ago through our merger with Bill Hudson & Associates and built on this commitment last year by merging with Anode. The Dalton Agency has merged with six other agencies throughout its history, and the Bradford Group is our largest and most renowned merger partner to date. It is one of the most important events in the history of both our firms.”
Dalton already represents such marquee Nashville companies as Opryland Hotel and Soundwaves Water Experience, Change Healthcare, the Country Music Hall of Fame and Museum, Bridgestone, CarePayment and the Nashville Public Library. The merger with Bradford adds such well-known brands as First Horizon Bank, Cumberland Pharmaceuticals, Ascend Federal Credit Union, Turner Construction Company and the Greater Nashville Technology Council to the client roster.