Tervis, the nationally loved and family-owned drinkware company founded in 1946, has selected Listrak, the leading provider of cross-channel marketing automation for retailers, as its e-commerce marketing partner.
Tervis will use Listrak’s AI-powered data platform to unify disparate customer data points together for one view of the customer to align with the Tervis product assortment that spans five product verticals: At-Home, including tabletop and casual drinkware; On-the-Go, including travelers, Venture bottles and straw-lid tumblers; Collections, such as patterns, florals, seasonal and kids designs; and the Fan Shop, which encompasses sports teams, movies and TV and lifestyle.
This partnership enables Tervis to send hyper-personalized, cross-channel campaigns across email and SMS tailored to individual customer preferences. Tervis will utilize AI-driven predictive customer segments, personalized product recommendations and content that dynamically tailors campaigns at scale all based on the Unified Customer Profile from Listrak’s data platform.
The result of the partnership will drive greater engagement, boost customer loyalty and increase revenue compared to Tervis’ previous provider.
“Listrak distinguished itself from the competition with its AI-powered NextGen data platform and its exceptional ability to act as an extension of our marketing team, driving growth and serving as a KPI-driven partner in our success,” said Amanda Pasko, eCommerce Director, Tervis. “From onboarding to implementation to campaign execution, we cannot say enough great things about Listrak’s professionalism and commitment. Everyone on the Listrak team has demonstrated that they have our best interest at heart.”
“We are thrilled to partner with the iconic family-owned brand, Tervis, to deliver cross-channel communications to their highly engaged and deeply loyal customers,” said Ross Kramer, CEO, Listrak. “Together with the Tervis team, we are curating personalized product recommendations – from the perfect on-the-go tumbler customized with a customer’s favorite sports team, to at-home drinkware that matches their decor, creating a seamless shopping experience that builds connections and drives growth.”