The prestigious 2025 BIG Innovation Awards, presented by the Business Intelligence Group, recognizes Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, as a trailblazing company for its patented ability to create audiences predicted to have issues with treatment adherence. Swoop’s latest accolade comes less than one month after the company received three Innovation Awards from PM360.
“Nonadherence is a huge problem in the U.S. healthcare system,” said Simeon Simeonov, Swoop’s Co-Founder and Chief Technology Officer. “About 50% of patients with chronic conditions don’t take medications as prescribed, leading to over 100,000 preventable deaths. Nonadherence is difficult to address, and there was no scalable solution until Swoop came out with privacy-safe predictive audiences. Now pharmaceutical brands can educate patients and turn them into active participants in their healthcare journey.” Swoop’s pioneering, privacy-compliant targeting methodology allows healthcare advertisers to predict and engage the patient populations who might become nonadherent within 45 days, as well as their associated HCPs.
Having insight into when patients may lapse in treatment prior to it happening – along with the ability to reach these patients and their doctors in tandem – allows brands to deliver targeted messaging to both parties, resulting in action. For instance, deploying information about cost-saving patient assistance programs or informing patients about the negative impact of missing doses can help a patient remain compliant. By going beyond typical diagnosed patient segments, Swoop helps pharmaceutical marketers engage with patients at critical moments to improve their health outcomes.
“Humanity relies on innovation to improve our lives and the planet,” said Russ Fordyce, CEO of the Business Intelligence Group. “We’re thrilled to spotlight Swoop as a shining example of innovation making a profound impact.”
The 2025 BIG Innovation Awards celebrate organizations and individuals pushing boundaries and advancing their industries. Winners are evaluated by a panel of seasoned business leaders and executives who consider creativity, measurable results, and overall impact in their selections.
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