StarfishETL, a powerful iPaaS (integration platform as a service) solution, has added three new pre-constructed integrations between leading marketing automation platform, HubSpot, and three of the top Customer Relationship Management (CRM) providers. The new integrations allow users to share deal, contact, and engagement data between sales and marketing to enhance a marketer’s ability to create relevant marketing lists and enable sales to monitor customer and lead interactions for a better customer experience. Analytics also are enhanced to foster greater awareness of the customer’s experience and therefore target sales and marketing efforts to the right individuals.
The newly released connections include integrations between:
- HubSpot and bpm’online
- HubSpot and Infor CRM
- HubSpot and SugarCRM
General Manager of StarfishETL, David Wallace said that “HubSpot is a popular marketing automation platform, and its popularity has skyrocketed with our customers. The addition of these integrations to our portfolio just made sense. It gives those customers better options for maximizing collaboration between sales and marketing and magnifies a company’s ability to focus on the right prospects and customers.”
StarfishETL offers connections to a range of business applications including ERP, QuickBooks, social media, email automation, CRM, marketing automation, collaboration tools, and direct-to-transactional data stores. Customers can utilize the connections out-of-the-box or customize fields and functions to meet their business requirements. Integrations are available on-premises, in the Cloud, or through a hybrid connection.