Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue.
“Monetizer101 is focused on providing user-friendly tools that help publishers create valuable experiences for their readers, while saving time and resources,” said Nicola Ghezzi, CEO, Monetizer101. “In Sovrn we’ve found a partner that shares our view that putting the right tools in the hands of publishers can help them get more from their commerce content.”
“Sovrn and Monetizer101 both share a commitment to helping publishers and independent creators capitalize on the growth of e-commerce,” stated Walter Knapp, CEO, Sovrn. “This acquisition brings another fast-growing revenue stream to publishers, enabling them to offer price & merchant choice for consumers. The result is higher conversion rates for merchants and higher revenues for publishers.”
Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News