SourceLink, a leading data-driven marketing services firm announces the selection of Cathy Heckman, Corporate Marketing Director, by The Data & Marketing Association (DMA) as a judge for the second year for the 2019 DMA International ECHO Awards. The DMA International ECHO Awards recognizes the world’s top marketing campaigns for their data-driven creativity, strategy, and results. Every year, the DMA conducts a rigorous search for industry leaders and experts who have distinguished themselves over an impressive career in data, creativity, and strategy to be ECHO Judges. And this year, over 400 judges representing 27 countries, have been hand-selected from among the world’s most influential marketing leaders.
Cathy Heckman has over 20 years of experience in Direct Marketing and has been with SourceLink for 9 years as Corporate Marketing Director. Heckman’s passion for improving Marketing ROI has assisted in the company’s growth into a top-ranked Direct Marketing agency. “I’m thrilled to be selected again to judge the DMA’s Echo Awards this year,” adds Heckman, “I enjoyed being part of the process and judging some of the finest advertising campaigns last year and look forward to viewing the latest creative works of some of the top agencies around the world.”
This year, nominees are competing in 37 categories, including Best Use of Email, Best Use of Immersive Technology, Best Integrated Campaign, Best Campaign for Social Good, among others. Winners will be declared at the ECHO Awards Gala Celebration that will take place during the ANA Masters of Data & Analytics Conference in Orlando, Florida on 2nd March 2020.