Snappy Kraken, a leader in marketing technology (MarTech) with a focus on the financial services industry, today announced it has received a MarTech Breakthrough award for the third year in a row as the best overall content marketing software.
The MarTech Breakthrough awards recognize the best marketing, advertising and sales technologies, products, services and companies. This year, Snappy Kraken joins award recipients including Adobe, Mailchimp, Hootsuite and Rokt.
The MarTech Breakthrough panel of judges who review award submissions includes senior technology executives, analysts and journalists with diverse business, marketing, sales, analytical and academic backgrounds who are renowned experts. Submissions are evaluated with the following areas in mind: innovation; performance; ease of use and manageability; functionality; value; and impact.
At the end of last year, Snappy Kraken launched a 90-day marketing accelerator program that offered professional guidance designed to help financial advisers create, start and sustain a proven marketing strategy. The firm has launched more than 60,000 campaigns to date with a plethora of data to back up successes they share with their clients as well as guide future endeavors.
“We allow for a great deal of customization in our marketing campaigns, but we also have tried-and-true practices that we pass on to our clients and leverage in the content we work on together,” said Angel Gonzalez, Chief Marketing Officer. “We are always researching and testing the latest innovations and then passing along that data-proven success to our clients.”
The COVID-19 pandemic forced most of the industry to abandon previously-held practices of engagement with prospects and clients alike. During this time, Snappy Kraken created marketing campaigns based around consumers’ concerns about healthcare and politics in a way that is helpful and engaging for the end investor. To demonstrate how this pivot has been successful for Snappy Kraken clients, on average firms attributed 30.9 percent of their 2020 revenue growth to the MarTech leader and 94.8 percent of Snappy Kraken clients would recommend the marketer to other advisers.
“During this last year when advisers knew how vitally important it was to be there for their clients through their ups and downs, we thoughtfully engineered our content to be timely and relevant to their audiences,” said Robert Sofia, Chief Executive Officer and Chairman at Snappy Kraken. “We have gotten tremendous feedback from our advisers saying that their clients were on the edge of their seats waiting to dive into the next communication that was coming their way. And that these messages gave them a sense of calm and feeling better in control at a time when so much was out of their hands. We are grateful that we could provide such a valuable service to our clients during this challenging year and that we have yet again been recognized by MarTech Breakthrough for our premium offerings. I’m so proud of our team for the great feats they are able to make realities.”
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