Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the expansion of its global Creator Connect partner network with Insense, Sapphire Studios, and Vamp. Creator Connect, Smartly.io’s one-stop solution for seamless user-generated content (UGC) creative, offers a unified path forward for brands and advertisers to elevate their social media presence with authentic, UGC advertising at scale.
“Our goal is to unlock even more value for our customers through strategic partnerships,” said Oli Marlow-Thomas, Chief Innovation Officer at Smartly.io. “By integrating some of the world’s leading influencer marketing platforms with the Smartly.io partner ecosystem, we’re making it easier for brands to find creators to collaborate with and produce winning content, while reaching the right audience on the right platforms. The creator economy is massive, and so is the opportunity for brands to tap into it as part of their strategy. When you combine this with the right approach for scaling UGC and short-form videos, along with tools to optimize wherever your audience is scrolling, the results are quite powerful.”
In 2022, nearly 75% of U.S. marketers used creator content as part of their marketing mix to drive engagement, brand awareness and sales. The expansion of the Creator Connect ecosystem with Insense, Sapphire Studios, and Vamp enhances Smartly.io’s position as a gateway partner for leading influencer marketing platforms and provides brands with a comprehensive creative development network to create, scale and optimize short-form video and UGC content on TikTok, Meta, Snap, Inc., and other platforms.
“Creator Connect helped us to achieve a type of scale on TikTok that we had not experienced before. The ability to easily source, edit and deploy our UGC-assets was key to the performance of our campaign, highlighting the growing importance of user-generated content as an integral part of our brand strategy,” Eliott Lamaury, Head of Display at Vestiaire Collective.
“We learned so much from the creative testing with Smartly – and it’s given us insight into what our customers actually want to see from our brand when we launch a new product,” said Marie O’Donovan, Performance Marketing at Huel. “The results were outstanding, with the top-performing creative driving a 40% lower CPA than the product benchmark. Our collaboration with Smartly and Insense has really empowered us to continue testing new products, creators, and strategies based on the valuable insights we gained.”
“As one of the most popular creator studios in TikTok’s ecosystem, we recognize the immense value that user-generated content can bring to brands looking to connect with their audience on a deeper level,” said Thomas Ma, Co-Founder and Managing Director, Sapphire Studios. “By joining forces with Smartly.io, we’re now able to offer our clients an unparalleled opportunity to access the full potential of user-generated content, foster genuine connections and amplify their brand’s reach like never before.”
“We couldn’t be more excited about our new partnership with Smartly.io. Our ambitions and company purposes align perfectly, and we believe this joint venture will not only lead to great results for marketers across the globe, but also help Vamp take steps toward achieving our company’s mission of creating the industry we want to see,” said Aaron Brooks, Co-Founder and President, Vamp.
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