Skydeo, a leader in predictive audience data, is thrilled to announce its latest strategic content partnership with Adstra, a premier provider of identity-based data solutions. This collaboration integrates Adstra’s robust, privacy-first consumer data into Skydeo Audience Manager (SAM), offering marketers access to enriched predictive audience segments and actionable insights for building more precise, impactful campaigns. Skydeo and Adstra are setting a new benchmark for audience intelligence and campaign effectiveness in the rapidly evolving marketing landscape.
Through this partnership, SAM users will gain seamless access to Adstra’s comprehensive consumer insights, including identity-based data that spans demographics, purchase behaviors, and lifestyle attributes. The integration empowers marketers to enhance their multi-channel campaigns across social, mobile, CTV, and DSP programmatic platforms with unmatched precision. By combining Skydeo’s advanced predictive analytics with Adstra’s privacy-first approach to data, marketers can confidently deliver campaigns that resonate while upholding the highest standards of consumer trust and compliance.
“Our partnership with Adstra has expanded over the years,” said Mike Ford, CEO of Skydeo. “Integrating Adstra’s industry-leading identity-based segments in Skydeo Audience Manager brings unmatched demographic precision enabling marketers to pinpoint their ideal customers while maintaining a steadfast commitment to privacy and transparency.”
Adstra echoed the enthusiasm for this collaboration. Lance Brothers, chief revenue officer at Adstra, stated, “At Adstra, we are committed to delivering actionable insights that fuel innovative marketing solutions. Our partnership with Skydeo has quickly evolved into a mutually beneficial collaboration that perfectly aligns with our mission. We’re excited to help marketers achieve greater precision and performance in their campaigns, and Skydeo Audience Manager will certainly make that easier.”
By incorporating Adstra’s data, SAM further enhances its ability to deliver high-performing audience segments built from more than 1.4 trillion data points. SAM users can now create more effective marketing strategies with instant access to over 30,000 audience segments while enjoying built-in collaboration tools and multi-channel activation capabilities. With a strong focus on privacy-first marketing, the platform ensures that all insights are delivered ethically and transparently.
Skydeo Insights and Data Science teams analyzed multiple data sets across multiple providers and found Adstra’s age and gender data to be highly accurate with less than 5 percent margin of error, 73.6 percent more accurate than the average.
In an era where precision and personalization are critical, this partnership delivers a game-changing solution for marketers navigating today’s complex advertising landscape. Skydeo and Adstra are paving the way for the future of marketing by empowering teams to optimize ad spend, improve targeting, and drive meaningful connections with consumers.
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