Skai, the leading omnichannel advertising platform specializing in walled garden media, proudly announces that it has been named the winner of the “Best Overall AdTech Solution” award in the seventh annual MarTech Breakthrough Awards. This award highlights Skai’s innovative Creative Center and was presented by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing and advertising technology industry.
Creative assets are the lifeblood of any marketing campaign. In an era of omnichannel creative personalization, understanding creative performance trends across publishers and channels is crucial for optimizing or repurposing assets. However, marketers often face challenges due to siloed teams and the time-consuming, resource-intensive process of manually organizing creative reports.
Creative Center, a hub within the Skai platform, is uniquely designed to address these challenges, providing marketers with big-picture insights while also increasing the efficiency, effectiveness, and performance of active campaigns. Key features include:
- Creative Consolidation: Centralizes ad creatives scattered across multiple publishers allowing marketers to easily monitor and compare performance insights and test different versions to determine the most effective assets.
- Faster Activation and Collaboration: Makes all creative assets visible across the marketing team marketer, closing the feedback loop between analysis, activation, and creative iteration.
- Streamlined Reporting: Offers ready-to-use templates in Skai’s dashboard, enabling marketers to prepare cross-channel creative briefing reports in minutes, instead of hours or days.
“We’re excited to receive this award from MarTech Breakthrough,” said Guy Cohen, Chief Product Officer at Skai. “A strong creative strategy is a requirement for success across the omnichannel ecosystem, which now favors more creative-driven ad types, particularly in retail media display. Skai Creative Center is a uniquely powerful solution for enabling marketers to track the efficacy of their creative assets across all channels so they can adjust their strategies with speed and nimbleness.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including performance marketing, adtech, marketing analytics, and more. This year’s program attracted thousands of nominations from over 15 different countries throughout the world.
“Skai’s Creative Center is a critical tool in the world of omnichannel advertising,” said Steve Johansson, Managing Director at MarTech Breakthrough. “It is a one-stop solution for understanding how creative content resonates with consumers across channels, allowing marketers to maximize the performance of their assets.”
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