ShowSeeker, America’s fastest-growing cloud-based ad management platform, has selected the award-winning, data-driven public relations and marketing firm, Bob Gold & Associates (BG&A), as its PR agency of record. The agency will help drive awareness and adoption of ShowSeeker while bolstering the company’s industry-leading advertising sales, planning and workflow management solutions.
“Bob Gold and his highly experienced team of senior counselors are recognized throughout the cable and advertising industries for keeping their clients in the spotlight with creative and engaging campaigns,” said Dave Hardy, Founder & Chief Executive Officer at ShowSeeker. “As our advertising technology becomes a de facto industry standard, we know they will help us articulate our unique story.”
ShowSeeker streamlines and optimizes the ad sales, buying and planning process. Its cloud-based platform helps better monetize advertising inventory by introducing new efficiencies, automation, advanced targeting and more, ultimately driving better ROI for buyers and sellers alike. Today, video service providers rely on ShowSeeker to facilitate every step of the sales process – from proposal generation to campaign performance tracking.
Countless leading video service providers, CSPs and advertising firms rely on ShowSeeker to power their ad sales operations, including Cox, Spectrum, Viamedia, a4 Advertising, OnMedia, Sparklight Advertising, PRIMEDIA Network and many others.
Bob Gold & Associates has served numerous industry ad companies, from Comcast Spotlight to Viamedia, Canoe Ventures and many, many others.
“Today, more than half of all cable TV subscribers across North America experience ShowSeeker when seeing a TV spot. The company has created an indispensable new ecosystem,” said Bob Gold, President of Bob Gold & Associates. “There is simply no easier-to-use tool to maximize inventory. ShowSeeker solves pain points by providing flexible, comprehensive, and powerful AdTech solutions that integrate seamlessly with any existing system.”
BG&A provides uniquely tailored strategies for a full spectrum of communication needs in today’s digital-first world. The company works closely with tech companies and other clients to develop customized, comprehensive, results-oriented, and data-driven campaigns to expand the share of voice and develop new media relationships. Unique to the agency, its proprietary BG&A Insight™ approach creates proactive, personalized, and effective media relations campaigns that are Specific, Measurable, Achievable, Replicable and Timely.
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