Shoptalk, the most important event in retail,Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company, will partner with DoorDa sh, the local commerce platform, on an innovative retail media advertising exchange. Through the combination of DoorDash’s reach and Topsort’s solution, brands have a unique opportunity to scale up their retail media investment across an extensive retail inventory network with efficiency, automation, and real-time data insights.
Key features of the partnership:
- New opportunities for advertisers: This partnership unlocks new opportunities for advertisers on DoorDash, helping to ensure broader reach and better performance while eliminating the complexities of fragmented ad management systems. Advertisers can access a unique platform that programmatically offers proprietary retail media inventory, namely sponsored products and sponsored displays, all from a privacy-first, commerce-oriented perspective.
- AI-driven one-stop shop: Advertisers can leverage an integrated network of relevant retailer inventory to increase efficiency and fill rate while reducing roadblocks. This AI-driven retail media infrastructure helps advertisers easily scale up their investment, access consistent product catalogs and reliable reporting, and centralize various platforms and systems.
- Real-time insights, measurement, and optimization: With a focus on efficiency, automation, and real-time data insights, this new platform helps advertisers ensure broader reach and better performance.
“Topsort’s mission is to build the best retail media infrastructure by democratizing and innovating the tech of walled gardens, empowering retailers to enable more connections. Today the ecosystem is siloed, retailers are suffering from lower fill rates, and the exchange helps level that up,” said Regina Ye, CEO and co-founder of Topsort. “This solution solves legacy retail media roadblocks, such as fragmented ad spend, campaign misalignment, inconsistent product catalogs, unreliable reporting, and beyond. We’re excited to partner with DoorDash on this as we both believe in the power of technology in transforming retail and how it can set truly new standards for efficiency and performance for retail media.”
“At DoorDash, our goal is to build solutions to help businesses grow,” Toby Espinosa, VP of Ads at DoorDash. “As the leading local commerce platform, DoorDash has built solutions and partnerships that enable businesses to expand their reach, connect with consumers during pivotal moments in-app and offsite, and maximize returns. This partnership with Topsort is a natural extension of our robust product suite, designed to help advertisers optimize campaigns, allocate budgets effectively, and achieve meaningful business outcomes.”
Topsort CEO and co-founder Regina Ye will also be addressing this year’s Shoptalk on Thursday, March 27, 1:35pm — 2:15pm PT at The Value Stage, with a presentation on “AI and Data Solutions Enhancing Customer Interactions.”
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