Shirofune, the leading digital advertising automation management platform backed by their human intelligence approach, today announced it has been selected as the winner of the “Best PPC Optimization Platform Award” in the 6th annual MarTech Breakthrough Awards.
Shirofune is a centralized platform that automates advertising spending and optimization across multiple media platforms with a unique human intelligence-first approach. Behind 20,000 hours (and counting), Shirofune’s algorithms are hard coded and audited daily by experts to perform like a professional marketer, providing users with optimal performance and peace of mind.
“We are thrilled to be recognized by MarTech Breakthrough as the Best PPC Optimization Platform of 2023,” said Mitsunaga Kikuchi, CEO and Founder of Shirofune. “The advertising landscape is constantly changing, so it’s critical that our platform is regularly fine-tuned to perform to the standards of today and tomorrow. Receiving this award is truly an honor and a testament to the hard work our team is doing to help our customers achieve the best results possible.”
Amid a hyper-challenging landscape for advertisers and agencies, Shirofune brings “human intelligence” to an automated platform that simplifies digital advertising management, resulting in significant time, cost and performance benefits. Rather than individually accessing ad platforms such as Meta, Twitter, Google, Microsoft and TikTok, Shirofune maximizes performance across all platforms with auto-budgeting, auto-bidding and smart optimization tools to give users a competitive edge.
Shirofune launched in North America this February after becoming the #1 digital automated advertising management tool in Japan, where it has captured a 91% market share and is used by leading advertisers and agencies including Rakuten and Dentsu, saving them more than 50% of work hours.
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