Shirofune, the leading platform for digital advertising automation, is proud to announce its official membership in IAB Australia, joining an influential group of industry leaders including Google, Meta, and other major players. This membership marks a significant milestone in Shirofune’s ongoing mission to transform digital advertising by empowering professionals to focus more on strategy and creativity and less on manual, time-consuming tasks.
As an essential advocate for setting industry standards and fostering innovation, IAB Australia is pivotal in advancing digital advertising practices across the region. By joining this esteemed body, Shirofune aligns itself with a shared mission of enhancing the digital advertising ecosystem through technology-driven solutions.
“We are delighted to have Shirofune join IAB Australia as a new member,” said Jonas Jaanimagi, Technology Lead at IAB Australia. “As the digital advertising landscape continues to evolve, automation is an essential capability for driving both efficiency and innovation. Shirofune’s international expertise in automating complex ad campaigns will bring valuable insights to our community as we continue to work to set new standards, share best practices and foster collaboration across the industry. We look forward to seeing how their technology can enhance how marketers and agencies approach digital strategy and execution here in Australia.”
Shirofune’s technology, which automates campaign management based on LTV, rather than CPA or short-term ROAS, across major platforms such as Google Ads, Meta, and more, will provide IAB Australia members with tools to streamline operations and maximize efficiency. By reducing the operational burden, Shirofune enables advertisers to stay competitive in a fast-evolving market where automation is becoming key to scaling success.
“We are thrilled to become a member of IAB Australia and to be part of a community dedicated to innovation in digital advertising,” said Mitsunaga Kikuchi, Founder and CEO at Shirofune. “Our platform is designed to automate repetitive tasks, giving ad professionals more time to focus on what truly matters—building impactful, creative strategies. Being a part of IAB Australia not only aligns with our goals but also allows us to contribute to the collective advancement of the industry.”
As a new member, Shirofune looks forward to supporting IAB Australia’s initiatives, contributing its expertise, and collaborating with fellow members to push forward the next digital advertising innovation phase. Together, they aim to promote automation and operational efficiency within the Australian advertising landscape, helping businesses navigate and thrive in an increasingly complex digital world.
For more such updates, follow us on Google News Martech News