OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Shinya Kaneko to Senior Director, Buyer Development, Japan. In this new role, Kaneko will lead Japan’s buyer development team, acting as a resource to brands and agencies seeking to invest in curation to drive business results.
Reporting to Mitchell Greenway, Managing Director, APAC, Kaneko will partner with buyers to help them achieve their KPIs via programmatic. Following TV by OpenX’s global expansion to Japan, Kaneko will be instrumental in delivering buyers transparency, ease of purchase, and incremental reach in their CTV campaigns.
Kaneko’s hire signals an increased investment in sell-side curation in Japan, where OpenX is delivering buyers greater transparency, ease of access, and scale. His appointment comes at a time when programmatic advertising spending in the country is projected to reach $30 billion by 2026, up from $19 billion in 2022.
“Japan is already one of the biggest advertising markets globally, and it’s primed for further programmatic growth,” says Kaneko. “Japanese brands want to partner with a trusted digital platform that will address their unique challenges, and OpenX’s reputation for delivering transparency and innovation is something I’m really looking forward to building on.”
Prior to joining OpenX, Kaneko spent a combined eight years in sales manager roles for Verizon, AOL, and Yahoo overseeing advertising distribution to overseas markets and DOOH. Previously, he spent 10 years at Microsoft as senior account manager for its DSP. These combined experiences make him uniquely qualified to address buyers needs in an evolving programmatic landscape.
“Shinya’s experience will be pivotal in bringing various stakeholders together in this important market,” says Greenway. “Japanese buyers want to feel confident that they’re delivering premium advertising experiences to their audiences, and we’re looking forward to deepening our partnerships to deliver those experiences while driving superior business outcomes.”
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