As the golden quarter begins, marketers are recognizing the need to reevaluate their digital advertising approach to capitalise on the high volume and highly competitive online shopping period. Search Ads Maven by Kochava is an advanced campaign management and automation solution for optimising Apple Search Ads (ASA) and other search advertising platforms. It helps marketers drive brand awareness while also protecting their brand terms— maximising the effectiveness of digital marketing strategies.
The digital landscape has experienced significant shifts in recent years, particularly regarding how consumers seek and engage with information online. Through its next-generation campaign management and automation platform, Search Ads Maven acts as a central data and intelligence hub to scale and optimise your digital ad spend. It leverages data-driven approaches for scaling paid user acquisition efficiently, and AI-powered keyword intelligence to maximise reach and scale.
The final quarter of the year holds great significance for brands looking to connect with consumers,” said Hamilton Radcliffe, General Manager of Search Ads Maven by Kochava. “This pivotal time presents invaluable opportunities for marketers to gauge the performance of their advertising investments. Having visibility into where spend is allocated and the resulting outcomes is essential for optimising budget allocation and maximising return on ad spend (ROAS).”
This quarter presents brands with opportunities to expand their target audiences and connect with new potential customers. Search Ads Maven delivers detailed reporting insights at the keyword level for granular ROAS, cost per acquisition, and even cost per in app event by leveraging data from the brand’s chosen mobile measurement partner. It helps brands with discovery and testing of new keywords, and automated strategy templates to optimise performance. This combination enables marketers to measure what matters to them and maximise results during the golden quarter.
With its comprehensive reporting features, Search Ads Maven enables marketers to leverage automation and strategic automation to overcome the manual, time-intensive nature of effectively managing search ads campaigns at scale. “With the right tools and approach, marketers can overcome the challenges of managing their campaigns and unlock the full potential of this powerful advertising channel,” said Hamilton. “Effective data utilisation is fundamental to campaign success. It’s not just about spending more; it’s about spending strategically.”
Marketers use Search Ads Maven to craft and execute winning growth strategies on Apple Search Ads and other search ads platforms in ways not possible through other tools. In other words, as marketers prepare for this peak season, tools offering transparency and efficiency are crucial. Search Ads Maven stands out as a platform that facilitates informed decision-making, ultimately supporting brands in maximising their digital advertising efforts during the holidays and beyond.
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