Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, announced its collaboration with NVIDIA to launch an Agentic AI Advisory Group and the Monks Foundry, supported by NVIDIA-certified engineers. The partnership with NVIDIA, shared at the GTC AI Conference, is already reshaping the marketing and advertising industry by delivering smarter, more tailored and impactful content for brands, including global sportswear giant PUMA. The Monks Agentic Advisory will consist of an approximately 50-person advisory team that operates as a nimble advancement and consulting team for the Monks Foundry, which is tracking to have 150 certified engineers fully dedicated to building and deploying custom generative AI models tailored to enterprise data and domain-specific knowledge within the year.
“We’ve built on our technical expertise to create an agile and efficient approach to Applied AI with a more nimble team of engineers and advisors,” says Michael Dobell, EVP of Innovation at Monks. “In today’s landscape, a simple structure can put us one step ahead, allowing us to deliver with a speed and depth that legacy holding companies and networks struggle to match, setting a new standard for what’s possible in the industry.”
GTC attendees can see how agentic AI, using Monks.Flow, integrated with NVIDIA Omniverse and NVIDIA NIM™, creates a high-quality 30-second creative spot in a fraction of the time required by traditional production methods, demonstrated with PUMA. By developing with Omniverse technology and leveraging NVIDIA Blueprints, Monks can orchestrate interoperability between creative teams and tools, allowing for scalable real-time development of hyper-realistic content. By harnessing the capabilities of NIM microservices on performant hardware, Monks accelerated delivery of agentic workflows by over 2.8x. In addition, NIM microservices perfectly slotted into a cloud-agnostic strategy, utilizing the Kubernetes deployment strategy to easily run all of the backing models in all major cloud providers, for any client need. Attendees can explore this innovation at the Monks booth in the GTC AI Pavilion, while audiences at home can now view a fully AI-generated PUMA film showcasing the incredible creative output.
“Partnering with Monks, NVIDIA and Runway’s cutting-edge AI technologies is part of the transformative approach at PUMA in our vision for the future of marketing,” says Richard Teyssier, Global VP Brand and Marketing at PUMA. “We have always valued innovation and experimentation, and it is great to have the necessary support to transform creative development into a seamless, agentic-enabled pipeline. This collaboration not only sets the stage for more adaptive and impactful content creation but also redefines the speed and scale at which we can engage with our audiences.”
This end-to-end workflow demonstrates how cutting-edge AI, coupled with Omniverse’s capabilities, is transforming the future of content creation. By consolidating traditionally segmented areas—insights, strategy, creative, execution, media, performance and assets at scale—into a seamless, end-to-end agentic pipeline, the workflow results in work that is more adaptive, efficient and visually stunning—all at unprecedented speed.
“NVIDIA Omniverse and OpenUSD are enabling developers to build AI applications that assist artists and creative teams with efficient and scalable production techniques for digital marketing assets,” says Richard Kerris, Vice President of Media and Entertainment at NVIDIA. “Monks.Flow’s integration demonstrates how AI and digital twins can transform industries and set new benchmarks for innovation.”
At GTC this week, Lewis Smithingham, EVP of Strategic Industries at Monks, will present “Novel Use Cases for AI in Large Media Archives.” Additionally, Tony Walasik, Senior Product Manager at Monks, will join Scott Connolly, Head of Media Technology at Verizon Innovation Labs, to discuss “AI on Location: Deploying Mobile Private Networks and Edge Compute for Next-Gen Content Pipelines.”
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