RYA™, the innovative Creative AI tool for marketers, announces integrations with conversational search engine, Perplexity, and AI image generation model, Flux, to create complete marketing campaign packages for brands. RYA is fueled by billions of proprietary data points collected directly from consumers over the last decade and reveals where they want to spend their free time and extra money. By combining RYA data with Perplexity and Flux, marketers can quickly discover original marketing concepts, align those concepts with relevant trends via Perplexity and create images via Flux to demonstrate those concepts to decision makers.
“As marketers ourselves, we know how time consuming every stage of the process can be. By integrating our proprietary data, Perplexity, and Flux, RYA is built to streamline every phase of the campaign development and help our brand clients get to a better decision faster,” says Mark Himmelsbach, Co-Founder of RYA. “The end result is higher quality marketing campaigns and a more efficient process to bring them to life. Ultimately this translates to better ROI on marketing spend.”
Brands are racing to incorporate AI into their existing workflows as the market is flooded with tools for optimizing specific functions, analyzing customer data, and enhancing SEO. RYA stands apart as the only AI-powered tool to conceptualize fully original marketing campaigns, branded content, or experiences that are ready to execute in seconds – not weeks. This unique capability positions RYA as an indispensable asset for marketers aiming to outpace competitors and create value for stakeholders.
“We wanted to tackle the hard part first,” Himmelsbach says, “We used our own proprietary data to make sure RYA can be truly creative. Now that we know RYA can generate compelling content and experiences for any brand and any audience, how can we help marketers get those ideas to market faster. It’s rare that creativity can be efficient, but with RYA we can get there.”
By adding Perplexity to RYA, marketers can stay on top of very specific, relevant trends in real-time, interpret complex customer behavior, and craft hyper-personalized campaigns. With Flux’s image generation integration, those ideas are brought to life to make a more compelling pitch. All together, these tools streamline the journey from inspiration and ideation within a single session, giving marketers the agility to develop data-backed marketing campaigns that can move quickly through approval cycles.
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