Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, and Fandango, the nation’s leading online movie ticketing service, announced plans for a new CTV relationship enabling theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution. Roku will become the latest major platform to be added to Fandango360, Fandango’s proprietary marketing insights technology that helps advertisers strategically connect with millions of moviegoers with the right message, at the right time, maximizing their marketing dollars to drive more movie ticket sales.
According to internal Roku data**, nearly nine in 10 Roku users have gone to the movies in the last 12 months. Through this expanded advertising relationship, Roku may provide theatrical advertisers with a full-funnel view of their media buys, giving them insight into how Roku campaigns impact consumer behavior at theaters and at home. Advertisers would then be able to further leverage their beautiful, impactful big screen trailers across the Roku platform, while driving and improving their ticket sales performance.
“As the leader in movie ticket sales, serving millions of fans with their moviegoing needs for more than 20 years, Fandango is excited to team up with Roku to connect streaming audiences with the most relevant movie ads to make a meaningful impact for studios at the box office,” said Mike Hood, SVP Advertising and Partnerships at Fandango.
“Studios must find the consistent reach and mass viewership needed to break through to moviegoers,” said Kristina Shepard, Vice President of Global Advertising Sales, Roku. “As the daily lead-in to television for U.S. households with nearly 120 million people, Roku has the scale and creative canvas to find entertainment enthusiasts and bring studios front and center throughout the Roku moviegoer’s journey. Our exciting collaboration with Fandango will give studios valuable insights into their campaigns.”
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*By hours streamed (Hypothesis Group: Q4 2023)
**NRG+Roku Theatrical Survey, 2024
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