Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed.
“In order to meet growth marketers’ needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size,” said Louqman Parampath, VP of Product Management, Roku. “Roku Ads Manager is uniquely positioned to offer data, optimization, and ad formats that no other CTV self-serve solution has, like native shoppable campaigns with Shopify, all while providing a familiar buying experience similar to search and social.”
Roku Ads Manager addresses the evolving needs of today’s performance marketers with:
- Optimization and performance: Roku’s immense reach in CTV powers the insights and technology to drive awareness and bottom-of-funnel engagement.
- Efficiency and competitive pricing: Roku’s direct premium inventory enables competitive CTV pricing and spending efficiency without third-party fees.
- Action Ads: Marketers can now generate interactive video overlays on their own, allowing consumers to send themselves a text message while watching their video ad.
- Shopify Checkout: For the first time in CTV advertising, Shopify merchants can now launch self-service shoppable ads that allow consumers to checkout on-screen using their Roku remote.
“We’re expanding our partnership with Roku to leverage Shopify’s Checkout and unlock a new self-serve sales channel for Shopify merchants to reach more customers with shoppable ads,” said Mani Fazeli, VP of Product, Shopify. “This type of highly engaging and embedded commerce on connected TVs is precisely the type of innovation consumers crave.”
Roku Ads Manager is the latest addition to Roku’s robust portfolio of products for advertisers, offering maximum choice in how they purchase the company’s premium advertising supply. From major brands to small businesses, Roku is focused on democratizing access to CTV and making it easier to drive better results.
To learn more about Roku Ads Manager, please visit our website.
QUOTES FOR ATTRIBUTION:
Louis Chong, Paid Acquisition Manager, Acorns: “CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics, it just makes sense to have Roku part of the CTV mix.”
Hobson Brown, Co-Founder, Criquet Shirts: “Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.”
*By hours streamed (Hypothesis Group: Dec 2023)
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