Redi-Data, Inc., a leading provider of postal and email lists, data services, direct marketing solutions, and digital identity resolutions, is proud to announce its partnership with Doceree, a HIPPA-certified, AI-enhanced platform building unique solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. Doceree will feature Redi-Data’s comprehensive selection of healthcare professional segments on their platform.
“We are pleased to partner with Doceree and look forward to contributing to their growth,” stated Michael San Inocencio, Director of Sales and Business Development at Redi-Data. “Redi-Data’s best-in-class HCP segments will be featured on Doceree’s platform, which provides unique healthcare industry-focused insight. The platform leverages AI tools, which provide a distinct advantage when targeting within the healthcare scope. Doceree’s AI-powered platform drives innovation and expands the possibilities of what programmatic can do for our clients.”
Commenting on the partnership, Julius Ramirez, SVP & GM, Product & Partnerships, Doceree, said, “We are excited to collaborate with a data leader like Redi-Data as we introduce our new and industry’s first HCP-only marketplace. This partnership will enhance our ability to provide pharmaceutical brands and agencies with accurate and comprehensive healthcare data. By integrating Redi-Data’s high-quality, audited data into our marketplace, we are confident that our users will benefit from improved data accuracy and deeper insights, ultimately driving better healthcare outcomes.”
Earlier in September, Redi-Data and Doceree attended the Digital Pharma East conference in Philadelphia, PA. Digital Pharma East is the leading event for the life sciences community and is dedicated to advancing pharmaceutical marketing innovation. Doceree kicked things off, launching its AI-enhanced DSP as the world’s first and only healthcare programmatic platform with a HIPPA certification. “We take great pride in partnering with a HIPPA-certified DSP,” remarked Michael San Inocencio, “Doceree’s dedication to high standards of security and data sensitivity mirrors Redi-Data’s commitment to patient data privacy and overall compliance within the healthcare marketing industry.”
The enthusiasm around innovative yet compliant ways to introduce programmatic advertising in healthcare at Digital Pharma East was inspiring. “It’s a great time to explore the significant marketing possibilities programmatic advertising can unlock for your business,” San Inocencio continues. “There’s so much potential, and we’re excited to feature what can be achieved with our data on Doceree’s platform. From traditional HCP postal and email targeting to advanced marketing using ICD-10, CPT, and Rx coding claims data to our latest venture with Doceree’s HIPPA-compliant HCP-centric digital activation marketplace, Redi-Data will be there to connect you with your healthcare professional audience.”
Leverage healthcare professional segments on Doceree’s premier global platform with Redi-Data and target healthcare professionals with precision and scale. Redi-Data Digital®, our powerful de-identified digital identity solution, is designed to help healthcare marketers improve the scale and accuracy of their omnichannel marketing efforts. By mapping our offline database with a leading data partner like Doceree, marketers can reach highly specialized healthcare-focused audiences wherever they spend time online. Redi-Data Digital® offers robust layers of multidimensional data to enhance relationships, satisfaction, retention, and revenue and grow your omnichannel marketing.
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