QuestionPro, a global leader in survey and research, data and insights services, today announced it has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy. Pundit’s founder and CEO, Arti Bedi Pullins, becomes President and Chief Healthcare Officer at QuestionPro.
In her new role as President, Pullins will lead all revenue generation for QuestionPro in the Americas. As the leading technology and services provider of end-to-end experience management services, including online surveys and full services platforms for Customer Experience, Research, Data & Insights, and Employee Experience, Pullins will be spearheading the expansion of QuestionPro’s healthcare and life sciences business. This transaction builds on QuestionPro’s 2020 acquisition of CareExperience as well as hundreds of its own existing healthcare industry customers, including American Cancer Society, Sanofi, GoHealth, Merck and Elsevier.
“We have a once in a generation opportunity to arm clinicians, providers, payors, patients and researchers within all of healthcare and life sciences to transform the way they collect, analyze and deliver based on personalized-data. Together they can deliver better care to patients,” said Pullins. “By collecting actionable patient and consumer data at an instant, and then having a technology platform like QuestionPro to build structured solutions to address them, our customers can deliver better health outcomes. I just can’t wait to get started!”
Pundit Consultantz will now operate as Pundit Consultantz, a QuestionPro Company, where all existing clients will benefit from QuestionPro’s award-winning, integrated research, insights and experience technology platform to further help them transform, grow and succeed with data.
“Arti is a respected entrepreneur, healthcare and tech leader who has built an incredibly successful business by helping clients succeed through customer- and patient-centric innovations,” said Vivek Bhaskaran, co-founder and CEO of QuestionPro. “There’s no better person to dramatically drive increased revenue and business development as well as transform our healthcare business by combining our teams and platform with her proven process.”
Pullins is a strategic, data-driven entrepreneur with 20+ years of experience in leading business strategy, product innovation, and end-to-end divisional deployment for Healthcare, HealthTech, Health & Wellness and Tech companies. She has architected and led over a dozen technology companies towards both double and triple digit growth by applying market, customer and product research to understand how consumers impact brand engagement and adoption.
Pullins has held senior leadership roles with SessionM, Glassdoor and CareerBuilder.com and serves on multiple boards She earned an MBA from the Kellogg School of Management at Northwestern University, and a Bachelor’s degree in sociology and communications from Michigan State University.
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcast for new episodes and updates.