QSIC, the global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, generated buzz at Shoptalk 2025 with the debut of Shoptalk Radio. The AI-powered platform for retail media showcased the future of in-store audio to conference attendees, curating music and genAI-created audio ads throughout conference sessions. In addition to Shoptalk Radio, QSIC previewed its new AI-powered solution.
“Shoptalk was the perfect stage to demonstrate how far in-store audio has come and where it’s going,” said Matt Elsley, co-founder and CEO of QSIC. “We’re proving that audio can drive real value at scale and create more meaningful interactions with shoppers that boost sales and enhance the overall in-store experience. And this is just the beginning.”
Shoptalk Radio is the latest in the company’s innovations that showcase audio works at scale to power large physical spaces. Attendees were impressed by the engaging and breakthrough audio messaging heard throughout the sessions. At Shoptalk, QSIC CEO Matt Elsley joined 7-Eleven VP of Marketing Mario Mijares on stage to discuss how concise, targeted audio ads drive conversion, deliver scale and engage shoppers, with an emphasis on Gen Z, in-store.
Additionally, QSIC showcased real-time audio ad creation and gave a sneak peek of its upcoming groundbreaking AI ad tool, still in beta, at its booth in The New Market, situated between Meta and Amazon Ads.
While in-store media has historically focused on point-of-sale signage and screens, QSIC enables retailers to harness the power of audio to connect with shoppers in a more authentic and immersive way. QSIC delivers AI-powered audio ads at scale paired with curated playlists designed to match a retailer’s brand identity and enhance the shopper experience.
In January, QSIC announced it closed a $25 million Series B funding round to continue to expand its AI-powered in-store audio platform into new retail locations globally. Already powering in-store audio and retail media for leading retailers and QSRs like 7-Eleven, Coles Express and McDonald’s, QSIC reaches more than 100 million shoppers at the point of purchase monthly, with more than 70,000 speakers set to deploy across North America over the next year.
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