The partnership allows Konnect Insights to provide one-login influencer marketing solutions for brands of Qoruz added to Social Data Analytics solutions.
Qoruz, India’s leading Influencer marketing product, has announced partnership with Konnect Insights, a technology driven social listening and online reputation management company to offer integrated influencer marketing technology for brands.
In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening & analytics and influencers discovery, insights and reachout. While Qoruz’s database provides brands critical information on influencers like his area of influence, past conversations, disposition towards brands, and earlier campaigns. Employing Qoruz’s abilities, brands are also be able to identify influencers and shoot out campaigns at a mass level.
The integrated platform also provides immense ease of usage as marketers do not need to switch across platforms to look for influencer management CRM, social media listening and sentiment analysis, and reporting the campaign performance. The one-login solution provides all these capabilities within a single dashboard. Therefore, it becomes a valuable tool in situations like new product launch, expansion to new geographies, and PR crisis etc., as the brand will need to identify and engage with the a number of influencers, keep a track of the campaign sentiment, and measure the outcome.
Commenting on the partnership, Praanesh Bhuvaneswar,Co-Founder, Qoruz said, “In the fast paced, and rapidly evolving digital marketing world, brands will effectively latch onto run their influencer marketing campaigns in tandem with smart listening and analysis. Our partnership with Konnect Insights is an important step towards providing integrated influencer marketing management capabilities to our clients. This will allow them to make more informed decisions about their campaigns. At the same time, we are certain that we will become the partner of choice for more brands, when it comes to influencer marketing campaigns.”
Sameer Narkar, Founder & CEO, Konnect Insights added, “Social media listening, analytics, and reporting are the elements that differentiate an influencer engagement from an integrated influencer management campaign. We are glad that that through our partnership with Qoruz, brands will be able to experience the power of data, when they design their influencer marketing campaigns.”
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