PROS Holdings, Inc., a leading SaaS provider of AI-powered pricing and selling solutions, announced that it has once again been recognized as a Leader by Gartner, Inc. in its 2025 Magic Quadrant for Configure, Price and Quote (CPQ) Applications. PROS has also been named a Leader in the Forrester Wave, IDC MarketScape, Nucleus Value Matrix and Frost Radar—one of only two companies to achieve this milestone.
“We believe this recognition reinforces the role of PROS Smart CPQ within the broader digital economy and further demonstrates customer confidence, and by extension analyst confidence, in how PROS is helping businesses optimize sales transactions across every channel,” said Andres Reiner, Chief Executive Officer, PROS. “We feel it is a testament to our team’s dedication to product excellence and innovation, and also to the trust our customers place in us to help them achieve profitable growth.”
CPQ solutions are an essential component for B2B sales in today’s competitive market. By automating complex configurations, optimizing prices and streamlining the sales process, CPQ tools reduce errors and accelerate sales cycles, allowing sales teams to focus on closing deals. Seamless integration with CRM and ERP systems help ensure real-time data synchronization and creates greater sales efficiency and ROI. CPQ solutions also provide a competitive edge by delivering prescriptive and precise quotes, ultimately driving better sales outcomes and customer satisfaction.
“PROS Smart CPQ stands out in the market due to its unparalleled product differentiation and visionary approach to omnichannel commerce,” said Sunil John, Chief Product Officer, PROS. “With collaborative quoting, our solution bridges the gap between direct sales and eCommerce, creating consistent, personalized interactions, synchronizing quotes in real-time and providing self-service portals that meet the needs of today’s buyers. When combined with our advanced AI-powered pricing capabilities, we believe PROS is the most comprehensive, scalable, and user-friendly CPQ solution available—helping businesses across industries achieve their commercial objectives, regardless of market dynamics.”
Gartner, Magic Quadrant for Configure, Price and Quote Applications, Mark Lewis, Luke Tipping, 22 January 2025.
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