Placements.io, the leading advertising operations platform, announced the extension of its strategic partnership with ITV, the UK’s largest commercial broadcaster. The new agreement builds on the successful collaboration established in 2021, and reinforces ITV’s commitment to modernizing its advertising operations as the media landscape shifts.
With over 34 million weekly viewers, ITV continues to invest in technology that enhances ad operations and streamlines financial processes. The renewed partnership with Placements.io ensures ITV’s ad sales teams can efficiently manage cross-platform advertising and scale for future growth. With this news, ITV will continue to utilize the AdSalesOS platform for a unified advertising operations ecosystem.
“Our partnership with Placements.io has been instrumental in streamlining our advertising operations,” said Alex Maison, Head of Digital Ad Platforms at ITV. “The platform’s ability to integrate our various systems and automate workflows has significantly improved efficiency across our sales, operations, and finance teams.”
The renewed partnership leverages three key integrations that help ITV consolidate processes and data across their advertising ecosystem. These integrations enable more efficient workflow management and provide unified data insights that support ITV’s business objectives.
“ITV is setting the standard for modernizing TV ad sales,” said Evan Bowen, Chief Business Officer at Placements.io. “Their renewed investment in AdSalesOS highlights the real impact our platform delivers –efficiency, revenue optimization, and the ability to adapt to shifting advertiser demands.”
This extension comes at a time when broadcasters are increasingly prioritizing automation to streamline ad operations and prepare for the growing demand in digital and addressable TV advertising. ITV is reinforcing its leadership in the evolving media landscape and showcases the significant operational improvements achieved through the implementation of AdSalesOS – including enhanced workflow automation, improved data consolidation, and streamlined financial processes.
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